Social Media Content Lead

Social Media Content Lead

We're looking for someone who lives and breathes social media, understands what captures attention, and knows how to turn great stories into meaningful engagement. As our Social Media Content Lead, you'll play a key role in shaping our digital presence, bringing our brand to life across social platforms and creating content that connects with our members, team members, and communities. In this role, you'll develop and execute social media strategies, create compelling content, manage campaigns, and engage audiences across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels. You'll collaborate closely with marketing, community, and business line teams to amplify key initiatives, support organizational goals, and share the stories that make our brand unique. This is a great fit for someone who combines creativity with strategy, enjoys keeping up with trends, and thrives in a fast-paced environment where no two days are the same. Every day, your work will help strengthen our brand, grow audience engagement, and deepen connections with the people and communities we serve.

Location – East Hartford, CT

This position offers a hybrid schedule that requires frequent local travel (CT and parts of MA) to branch offices and community outreach events. Hours – Full-time

This position will require after hours events often. Compensation – $63,000-$83,000 annually (depending on experience, education, aptitude and equity)

You Are

A Creative Storyteller You know how to transform ideas, events, and experiences into compelling content that captures attention and inspires engagement. Whether it's a video, post, or campaign, you understand how to tell stories that resonate with audiences.

A Strategic Thinker You look beyond likes and shares to understand how social media supports broader business goals. You create content and campaigns with intention, using insights and data to drive decisions and improve results.

Driven by Results You believe creativity and analytics go hand in hand. You track performance, analyze trends, and continuously optimize content and campaigns to maximize reach, engagement, and impact.

An Audience Advocate You understand social media is about more than posting content. You enjoy building relationships, fostering conversations, and creating meaningful connections that strengthen brand loyalty and community engagement.

An Innovative Trend Spotter You're naturally curious and always paying attention to what's next. From emerging platforms to trending content formats, you identify opportunities to keep the organization relevant, engaging, and ahead of the curve.

We Are

A purpose-driven organization with a proud legacy. Guided by our mission to enrich lives and create a world where financial freedom is a reality, we lead with heart, show up authentically, and seek to uplift our members, communities, and each other. Our culture is our power, it fuels innovation, amplifies impact, and sets us apart as we grow together and reach new heights.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with business, community and marketing goals.
• Manage the organization's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a social media content calendar to ensure consistent messaging and engagement.
• Collaborate with marketing, community, and business line teams to support campaigns, promotions, product launches, and company initiatives and act as the social media spokesperson for the team.

Content Creation & Publishing

• Create engaging and brand-consistent content; both in real-time (travel) and produced.
• Coordinate with internal teams and external vendors to produce high-quality multimedia content.
• Ensure all content aligns with brand standards, regulatory requirements, and marketing objectives.

Trend Monitoring & Innovation

• Stay current on social media trends, platform updates, industry developments, and emerging technologies.
• Identify opportunities to leverage trending topics, hashtags, and content formats.
• Recommend new strategies and tactics to increase engagement and audience growth.

Analytics & Reporting

• Track and analyze social media performance metrics.
• Prepare monthly and quarterly reports with actionable insights and recommendations.
• Use analytics to optimize content, campaigns, and overall social media strategy.

Education and/or Experience

This role requires Subject Matter Expertise and the ability to collaborate with other areas of the organization to drive engagement on social, and provide guidance and training to other team members. While this level of expertise will generally be attained with a minimum of 5 years in a previous social media role and Bachelor's Degree. Priority will be place upon the demonstration of the ability to meet qualifications without an absolute focus on duration of experience, in recognition that the attainment of such qualifications may be obtained at different paces by different individuals.

Licenses and Technical Skills:

• Proficiency with social media management platforms such as Hootsuite, Sprout Social, or similar tools.
• Experience with social media analytics and reporting tools.
• Working knowledge of graphic design and video editing software such as Canva, Adobe Creative Suite, Premiere Pro, or CapCut.
• Familiarity with paid social advertising platforms and campaign management.

Opportunities for Growth

At AEFCU, your growth matters. We invest in your development with opportunities like individual development plans, educational reimbursement, job shadowing across departments, and hands-on leadership practice through specialized trainings. Whether you're building new skills or exploring new paths, you'll be supported every step of the way, because when you grow, we all rise together.

AEFCU is an Equal Opportunity Employer Veterans/Disabled