Associate Director, Marketing - HCC

Role Summary The Pulmonary Arterial Hypertension (PAH) brand team is recruiting an Associate Director of Consumer Marketing to lead the strategy, development, and sustained performance of the Patient Adherence Program. The role is accountable for building an integrated adherence ecosystem that combines patient insights, behavioral science–informed interventions, omnichannel engagement, hub/specialty pharmacy coordination, and robust analytics to deliver measurable patient impact and outcomes. Key Responsibilities Adherence Strategy & Program Architecture : Own the end‑to‑end adherence strategy, refine the program north star, target behaviors, segment needs, value proposition, and the integrated set of interventions that address adherence barriers across the journey. Translate patient insights, behavioral barriers, and operational learnings into prioritized program enhancements that improve the patient experience and retention outcomes. Omnichannel Engagement & Content Excellence : Lead development of omnichannel adherence interventions, including CRM journeys, email/SMS (where appropriate), web experiences, education content, and toolkits, aligned to brand strategy and patient needs. Ensure communications build confidence, set expectations at initiation, and reinforce sustained engagement—tailored by segment and lifecycle stage. Data, Measurement, and Performance Management : Partner with Digital, Data & Analytics, and IT to define adherence KPIs, data requirements, and dashboards, enabling performance tracking, insight generation, and ongoing optimization. Enterprise Collaboration & Journey Integration : Enable collaboration across Marketing, Patient Experience, Market Access, Field Access, Medical Affairs, Regulatory, Legal/Compliance, and other stakeholders to optimize the post‑Rx experience and integrate seamlessly into real‑world workflows. Operating Model, Vendor Leadership, and Executional Excellence : Lead integrated planning—roadmap, timelines, resourcing, risk logs, decision points—and oversee agencies and vendors, ensuring contracts, SLAs, and budget stewardship. Governance, Compliance, and Risk Management : Ensure the program adheres to FDA promotional regulations, HIPAA, OIG guidance, state laws, and other applicable requirements, working with Legal/Compliance for approvals and monitoring. Qualifications & Experience Education: BA/BS required; MBA, MPH, or an advanced degree in a related field preferred. Experience: 5+ years in U.S. pharma/biopharma across consumer marketing, patient support, patient experience, access/coverage, distribution/sp ecosystem, and/or digital engagement. Proven success building and executing integrated marketing/program strategies with measurable outcomes. Strong cross‑functional leadership and financial acumen. Preferred: Experience designing, scaling, or optimizing patient adherence/retention programs; familiarity with PAH and specialty therapy commercialization; knowledge of U.S. commercial and regulatory environment affecting patient programs; hands‑on analytics and CX tooling experience; agile delivery experience. Skills Required: Adaptability, Agile methodology, Business planning & development, Competitor analysis, Digital marketing, Executive presence, Financial analysis, KPI development, Market access & research techniques, Medical affairs, Oral communications, Organizational performance management, Patient engagement, Product management, Strategic planning & thinking, Vendor management. Preferred: Current employees may apply; contingent workers should apply; U.S. and Puerto Rico residents only. Compensation & Benefits Salary range: $142,400.00 – $224,100.00. Eligible for annual bonus and long‑term incentive if applicable. Benefits include medical, dental, vision, other insurance benefits for employee and family, retirement benefits (401(k)), paid holidays, vacation, and compassionate and sick days. EEO Statement As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. We comply with all affirmative action requirements for protected veterans and individuals with disabilities. #J-18808-Ljbffr MSD Malaysia