Product Marketing Manager

The Product Marketing Manager is a critical member of the Marketing team at Premium Parking, serving as the crucial link between Product, Sales, and Marketing. You will be responsible for defining and executing the go-to-market strategy for new and existing products, features, and services - and for ensuring that strategy translates into the materials, language, and tools the Sales team needs to win.


This role is essential to our growth & retention strategy. The Product Marketing Manager is the person who ensures that what we build gets communicated clearly, that what we sell gets supported compellingly, and that every RFP we submit makes the strongest possible case for why Premium Parking is the right partner.


Essential Functions and Responsibilities

Main Responsibility: A primary focus of this role is the development of compelling, accurate, and on-brand collateral that clearly articulates our value proposition across the full B2B sales cycle - from first impression to signed agreement. This includes owning the RFP process: building the response infrastructure, writing and maintaining approved proposal language, and ensuring every submission reflects the quality and precision that Premium Parking brings to every engagement.
Go-to-Market Strategy & Execution

• Work directly with the Product team to plan and execute internal and external launches for new products, product features, and services.
• Develop positioning and messaging for each product and service - translating technical capabilities into clear value propositions that resonate with B2B buyers across Premium Parking's target verticals.
• Define launch plans that align Marketing, Sales, and Operations, ensuring every stakeholder knows what is launching, when, how to talk about it, and what materials are available to support it.
• Maintain and update the Services Catalogue as new products launch, existing services evolve, and terminology is standardized across the organization.

RFP Build Out & Creation

• Develop, maintain, and continuously improve the end-to-end RFP process - from intake and triage through response, review, and submission - ensuring every stage is clearly defined, consistently followed, and built to scale as proposal volume grows.
• Partner directly with the Sales team on every RFP response - working together to understand the opportunity, the buyer's priorities, and the evaluation criteria, then tailoring language, structure, and emphasis to give each submission the strongest possible chance of winning.
• Build and maintain a centralized RFP content library: a living repository of approved, modular response language covering company overview, service descriptions, technology capabilities, pricing frameworks, case studies, and compliance language - organized so Sales can move quickly without starting from scratch on every bid.
• Write and continuously refine master response language for the most common RFP sections, coordinating with Sales, Legal, Finance, and Operations to ensure accuracy, commercial alignment, and brand consistency across all approved content.
• Own the proposal review and quality control process - ensuring every submission is reviewed for brand compliance, terminology accuracy and factual correctness before it is submitted.
• Track RFP win/loss outcomes in partnership with Sales, using that data to identify content gaps, refine messaging, and improve the process - so each submission is measurably better than the last.

Collateral Development & Sales Enablement

• Create and maintain a full suite of marketing and sales enablement materials that support the B2B sales cycle, including:
• Sales sheets and one-pagers by service category, vertical, and buyer type.
• Presentation decks for new business, renewals, and product launches.
• Website copy and landing page content for product and service pages.
• Internal documentation and training materials for Sales and Operations teams.
• Ensure all enablement materials are current, accessible, and actively used by the Sales team - retiring outdated versions and communicating updates clearly.
• Support the Sales team with the tools, training, and context necessary to sell Premium Parking's technology and services effectively - including competitive positioning, objection handling, and vertical-specific messaging.

Content Creation & Brand Integrity

• Serve as a strong copywriter across all product marketing output - ensuring every piece of content is engaging, accurate, and clearly communicates product benefits and value proposition to a B2B audience.
• Ensure all product messaging strictly adheres to Premium Parking brand guidelines and language standards - maintaining consistency in terminology, tone, and visual identity across all channels and materials.
• Develop and execute the B2B social media strategy and content that generates awareness, drives engagement, and supports marketing objectives across relevant channels (LinkedIn primary; others as appropriate).

Market Intelligence

• Develop and maintain a deep understanding of the competitive landscape, customer needs, and industry trends - using that knowledge to sharpen product positioning, differentiate our value proposition, and anticipate buyer questions in RFPs and sales conversations.
• Regularly brief the Sales team on competitive developments, new market entrants, and shifts in buyer expectations that affect how we position Premium Parking's services.

Job Qualifications

Required

• Proven experience as a Product Marketing Manager or in a similar B2B marketing role, with a focus on services, technology, or product launches.
• Minimum 2 years of direct B2B marketing experience.
• Demonstrated experience owning or contributing significantly to an RFP or proposal process - including writing, content library management, and cross-functional coordination.
• Exceptional written communication skills, with a portfolio that demonstrates the ability to write clearly and compellingly for a B2B audience across multiple formats - collateral, proposals, web copy, and internal documentation.
• Deep comfort working within strict brand guidelines and language standards - including terminology compliance and trademark usage.
• Demonstrable experience owning and executing social media strategy in a B2B context.
• Solid understanding of B2B marketing, sales strategy, and the sales funnel.
• Strong collaboration skills - this role works across Product, Sales, Legal, Finance, and Operations, and requires someone who can gather inputs from multiple stakeholders without losing momentum.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred

• Prior experience within the parking industry, commercial real estate, property management, or cloud-based SaaS technology is a significant advantage.
• Experience using a proposal management platform (Loopio, Responsive, RFPIO, or similar) to manage content libraries and streamline RFP workflows.
• Familiarity with Salesforce CRM and marketing automation tools (Pardot or similar).