Supervisor, Influencer Marketing

Job DescriptionHello, Blue HourBlue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.What You’ll Do35% - Campaign Management25% - Strategic Planning & Thought Leadership15% - Team Supervision15% - Creative Strategy & New Business10% - Insights & MarketingJob SummaryThe Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.The role of the Supervisor, Influencer Marketing within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.This position reports to the VP, Influencer Marketing and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscapeMain Duties and Responsibilities30% - Strategic Planning & Thought LeadershipTranslate client goals into strategic, innovative creative and media solutionsProvide strategic counsel to clients and prospectsDevelop and deliver effective and persuasive points of view across team and the workUnderstand our client’s business, competitive set and generate new ideas and see opportunities for growthEnsures best practices are applied across disciplinesOversee the development and maintenance of timelines, deadlines, processes and integration points for all social projectsLead teams to produce all campaign components seamlesslyProactively manage client and internal team expectationsEnsure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metricsBring powerful thought leadership to consult on complex issues and identifies innovative solutionsTap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions30% Campaign Management:Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:Influencer identification and outreachDevelopment of campaign briefs for clients and influencersPresentation of influencer lists for client ranking and approvalAnalytics and reporting for campaignsOversee Senior Strategists, Strategists, and Assistant Strategists in the daily management of campaignsManaging day-to-day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clientsShepherd the development and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs TeamWorking closely with the team in the development of post-campaign reportingUtilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and executionPartner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels15% Creative Strategy & New Business:Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposalsLead in the development of new business proposals including but not limited to:Proposal development inclusive of PowerPoint building, writing, and organizing relevant materialsDevelopment of influencer strategies and tactical plans to support client goalsUtilizing tools and working with cross-functional agency teams to develop insights that shape our recommendationsVetting influencers, vendors, and technologies with an eye to operational and cost efficienciesManage communication with teams and clients as it pertains to new business proposals, leads, and consultationsAssist in the development of any materials for agency pitches as it pertains to influencer marketingMaintenance of team lead trackerAssist in the maintenance of team forecastingChampion digital/social influencer programs across the agencyParticipate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact15% Team Supervision:Support VP, Influencer Marketing in mentoring and day-to-day management of Sr. Campaign Managers, Campaign Managers and Assistant Campaign ManagersEffectively guide development of junior team members within Blue Hour as well as the industry at large, educating them on Blue Hour’s principles, industry, and media trendsDelegate and manage junior team’s daily tasks, reviewing all finalized work for internal or client distributionContribute to performance reviews of junior team members, identifying strengths and areas for growth10% Insights & Marketing: Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficienciesContinuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practiceLead key projects related to marketing Blue Hour’s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)Attend industry events to share insights with Blue HourSupervisory ResponsibilitiesThe Supervisor will manage junior members of the Influencer Marketing team.Preferred Skills & ExperienceMinimum 6+ years of influencer marketing experience requiredMaintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industryHas a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)Experience with digital reporting, data, and analyticsAbility to thrive in a fast-paced environment and handle multiple projectsMust have strong verbal and written communication skillsVery proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google SlidesBA/BS required (Communications, Advertising, Marketing or related field)#LI-KK1#LI-HYBRID#BHSHorizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$100,000.00 - $130,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.SummaryLocation: New York, New YorkType: Full time