Senior Data Analyst, Marketing Analytics

RSAC is the premier series of global events and year‑round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams. Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organisations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today. RSAC is seeking a highly analytical, business-minded Senior Data Analyst, Marketing Analytics to serve as the dedicated analytics partner supporting both Conference and Membership Marketing initiatives. This role will be responsible for transforming marketing data into actionable insights that drive acquisition, engagement, retention, and revenue growth. The ideal candidate combines strong technical expertise with exceptional business acumen and stakeholder management skills. They are comfortable moving between strategic discussions with marketing leadership and hands-on analytical execution. The Senior Data Analyst will partner closely with Marketing, Conference, Membership, and Data & Analytics teams to build reporting frameworks, measure campaign effectiveness, develop attribution models, identify growth opportunities, and provide executive-level insights that influence business decisions. This role reports into the Data & Analytics organization while serving as the primary analytical partner to Marketing. What You’ll Do Marketing Performance & Campaign Analytics Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines. Develop and maintain reporting frameworks for marketing campaign performance across channels. Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes. Measure campaign ROI and support data-driven budget allocation decisions. Establish standardized marketing KPI definitions and reporting methodologies. Attribution & Funnel Analytics Develop and maintain marketing attribution frameworks across Conference and Membership initiatives. Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization. Partner with Marketing stakeholders to improve lead generation, conversion, and audience growth strategies. Evaluate performance across paid, owned, and earned marketing channels. Conference Marketing Analytics Support conference registration reporting and performance measurement. Analyze registration funnel performance and identify conversion opportunities. Measure effectiveness of conference marketing campaigns and promotional activities. Support sponsorship analytics and attendee engagement reporting. Provide insights that help drive conference growth and improve attendee experience. Membership Marketing Analytics Analyze subscriber acquisition, activation, retention, and lifetime value metrics. Measure performance of email campaigns, content marketing initiatives, and member engagement efforts. Identify audience behaviors, engagement patterns, and opportunities to improve member retention and growth. Partner with Marketing to develop actionable audience segmentation strategies. Executive Reporting & Insights Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes. Translate complex analytical findings into clear recommendations for senior leadership. Deliver recurring performance reviews and strategic insights to Marketing leadership and executive stakeholders. Serve as a trusted advisor and strategic thought partner to Marketing leadership. Data Analysis & Visualization Write complex SQL queries to analyze large datasets and answer business questions. Develop and maintain dashboards and self-service reporting solutions using Tableau. Partner with Data Engineering and Analytics Engineering teams to improve data quality, accessibility, and reporting capabilities. Support development of scalable reporting and measurement frameworks. Experimentation & Strategic Analytics Support marketing testing and experimentation initiatives through measurement design and analysis. Develop audience segmentation methodologies to improve targeting and personalization. Conduct ad hoc analyses to support strategic business decisions. Identify trends, opportunities, and risks through proactive analysis and stakeholder engagement. Application Requirements Core Requirements Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field. 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles. Advanced SQL skills with the ability to independently analyze large and complex datasets. Experience building dashboards and visualizations using Tableau or similar BI tools. Experience working with cloud data platforms such as Snowflake. Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting. Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling. Experience communicating analytical findings to business stakeholders and senior leaders. Strong problem-solving skills with the ability to translate business questions into analytical solutions. Excellent written and verbal communication skills. Ability to manage multiple priorities and stakeholders in a fast-paced environment. Bonus Points Experience supporting marketing, growth, membership, subscription, media, SaaS, or event-based businesses. Familiarity with Google Analytics (GA4) and digital marketing measurement concepts. Familiarity with dbt and modern data stack technologies. Exposure to Python or other analytical programming languages. Experience supporting conference, event, or membership-based organizations. Experience designing and measuring A/B tests and marketing experiments. Success in This Role Within the first year, a successful candidate will: Establish themselves as the trusted analytics partner for Conference and Membership Marketing teams. Independently own marketing analytics initiatives with minimal supervision. Deliver executive-ready reporting and dashboards that drive business decisions. Implement scalable marketing performance and attribution reporting frameworks. Improve reporting speed, consistency, and analytical rigor across marketing functions. Provide strategic insights that influence acquisition, engagement, retention, and revenue growth initiatives. Earn the confidence of stakeholders as a trusted advisor and thought partner. Location & Eligibility Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states: California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington Benefits RSAC believes in investing in our people. We offer: Salary range: $110 – $125 Employer‑subsidised medical, dental, and vision insurance 401K retirement employer match Home office equipment stipend and monthly technology stipend Thirteen paid holidays per calendar year Flexible personal time off Annual employee bonus dependent on company and personal performance Annual company‑wide offsite Our Culture We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding. We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose. Our team is passionate and results‑oriented, striving to achieve excellence in everything we do. We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives. We recognise that by collaborating and working together, we can achieve our goals faster and more effectively. Why RSAC? The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community. We’re always looking for imaginative and visionary individuals who share our passion for providing cutting‑edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organisations against cyberthreats. Our Values Adaptability: In our ever‑changing world, we innovate through determination, creativity, and resourcefulness. Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect. Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners. Equal Opportunity Statement RSAC is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.