Event Sales Manager

Job Description

Job Description

ABOUT SHAVER HALL

Set inside the historic Lord & Taylor building in Midtown, Shaver Hall is New York’s newest cultural and culinary destination. With visionary chefs, three full-service restaurants, curated eateries, a central bar, and a live stage, Shaver Hall is a gathering place where food, beverage, and entertainment come together. Inspired by Dorothy Shaver’s legacy of creativity and bold innovation, we’re redefining hospitality in the heart of Manhattan.

The Event Sales & Catering Manager is responsible for planning and executing all private dining and

large party events. They drive revenue for the restaurant through both inbound and outbound sales

efforts, including proactive prospecting, relationship building, and local marketing initiatives.

This role owns the full sales cycle and is accountable for achieving individual sales goals, generating

new business, and maintaining a strong pipeline of future opportunities.

Benefits:

Base Pay: $70k-$75k + Commission based 2% of Revenue

Health, Dental and Vision Insurance

PTO 10 days Immediately accessible

Essential Responsibilities:

· Solicit, negotiate, and secure new business through relationship building with concierges, meeting planners, corporate clients, agencies, industry professionals, and local networks

· Proactively generate new business through outbound prospecting efforts including calls, emails, networking events, and site visits

· Build and maintain an active sales pipeline to support current and future revenue goals

· Drive sales beyond inbound inquiries, with a focus on self-generated business

· Maintains, utilizes, and enhances a local area book of business to facilitate special event bookings and sales

· Handle incoming phone and web inquiries with urgency and professionalism

· Prepare proposals and contracts for clients

· Continual customer communication around important dates and deadlines to ensure seamless execution (pricing, cut-off dates, introductions, payment authorization, menu detailing, guarantees, etc.)

· Follow up with clients during and after events to drive repeat business and referrals

· Generate “thank you” notes and ongoing touchpoints to strengthen client relationships

· Prompt follow up of negative client feedback as necessary

· Own and be accountable for achieving individual sales goals tied to booking revenue

Skills and Requirements:

· Bachelor’s Degree in Hospitality Management or related field preferred

· 2+ years of restaurant sales experience or similar position in this market required

· Use of Tripleseat or similar sales software preferred

· Proficiency with Microsoft Outlook and Office Suite

· Proficiency with OpenTable or similar booking software preferred

· Experience negotiating pricing within restaurant guidelines

· Food and beverage knowledge a plus

Preferred Skills:

· Display a positive outlook and exude hospitality

· Demonstrate leadership modeled after our 7 DNA points

· Team player with a guest-centric attitude

· Act as the face of the brand; represent the restaurant at offsite networking and catering events

· Confidence in selling techniques and proactive outreach

· Motivated self-starter with strong ownership mindset

· Strong interpersonal, verbal, and written communication skills

· Time management and organizational skills

· Strong attention to detail and ability to multitask

We participate in the E-Verify program. As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.