Director, US Marketing Inbrija/Ampyra (Brand Lead)

Job Location Raleigh, NC, MPH, 6601 Six Forks Road, Suite 400, Raleigh, NC 27615, USA. Hybrid work environment; travel required up to 25% of the time. Description We are seeking a dynamic and detail-oriented Director, U.S. Marketing to serve as Brand Lead for Inbrija and Ampyra in the U.S. market. The incumbent is responsible for developing and executing integrated U.S. brand marketing strategies that drive growth, strengthen customer engagement, and address customer needs across Healthcare Provider (HCP), Patient, and Payer audiences. The Brand Lead will leverage deep customer, market, and competitive insights to design, deliver, measure, and enhance brand objectives, partner closely with the U.S. Head of Digital for coordinated omnichannel engagement strategies, and make investment and resource allocation decisions to maximize return on marketing investments. They will champion innovation, optimize product life‑cycles, and manage brand performance and budget. The successful candidate will be a strong collaborator, compelling influencer, and insight‑driven leader who builds alignment across U.S. Marketing, Global, Medical, Market Access, Sales, Regulatory, Compliance, Analytics, and Digital teams. They will ensure promotional compliance in coordination with the promotional review committee and represent North America on the Global Product Team. Essential Duties & Responsibilities Brand Strategy: Leads and delivers annual brand plans and strategies for the assigned neuroscience brands, derived from global plans co‑created with the global brand team. Strategy & Tactics: Executes approved strategies, designs brand experiences, and creates aligned campaigns targeting HCPs, Patients, and/or Payers. Market Research: Conceives and executes market research that informs marketing insights, measurement, and impact. Campaign Management & Orchestration: Creates compelling marketing campaigns aligned with global and U.S. strategy; ensures sound content strategy plans and works collaboratively with the promotional review committee for material approval. Cross‑functional Teamwork: Builds effective working relationships with internal customers (sales, medical, legal, regulatory, market access, compliance, global); communicates complex strategies in simplified terms. Customer Engagement: Develops and supports promotional speakers’ bureaus and peer‑to‑peer educational programs directed at HCPs and Patients; maintains strong external relationships with Key Opinion Leaders (KOLs). Agency Management: Leads partnerships with external vendors to ensure timely completion of marketing projects within budget and aligned to brand guidelines and strategic/tactical brief. Measurement & Enhancement: Defines lead and lag measures and goals for performance and campaign impact; proactively optimizes budget, messaging, and tactics based on insight and ongoing measurement plan. Budget Management: Assumes full budget accountability for the brands; monitors costs against budget and optimizes allocations as needed. Further Tasks: Develops and delivers presentations to commercial management and other internal groups; ultimately responsible for the brand strategy at the Commercial Execution Committee. People Management: Guides, develops, and coaches direct reports; maintains clear performance and development plans and holds team accountable. Other duties as assigned. Job Related Qualifications & Skills Education Bachelor’s degree in science or business required. MBA strongly preferred. Professional Experience Minimum of 8 years in specialty pharmaceutical, biotechnology, life sciences, or other complex disease state; at least 6 years in product marketing and 2 years in a Brand Leadership capacity (preferred). Minimum of 3 years of direct neurology experience; Movement Disorders preferred. Knowledge, Skills & Abilities Strong project management skills. Experience with Promotional Review Committee (PRC). Proven cross‑functional teamwork to achieve business goals. Influence and negotiation skills with business partners or management. Ability to work in a dynamic, fast‑paced, team‑oriented environment. Excellent organizational, interpersonal, and communication skills. Ability to travel up to 25% of the time. Solid experience in HCP promotion, with exposure to Patient Marketing. Experience in payer marketing in specialty pharmaceuticals preferred. Proven leadership with direct reports and in a matrix environment. Travel Required Yes, up to 25% of the time. Diversity and Inclusion We are dedicated to building a diverse, inclusive, and authentic workplace. We encourage candidates who do not meet every requirement to apply. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr NCBioImpact