Product Marketing Manager

Product Marketing Manager at Scopely. About the role Product Marketing Manager, Star Trek Fleet Command Scopely seeks a Product Marketing Manager to join Star Trek Fleet Command, shaping the understanding and adoption of one of mobile gaming’s deepest and most community-driven live-service experiences. This role sits at the intersection of Product, Live Operations, Marketing, Community, Campaigns, and Player Experience. You will partner closely with Product teams to translate complex systems, features, and roadmap initiatives into compelling player value, ensuring every launch delivers a clear narrative, coordinated execution, and an exceptional player experience. Product Marketing serves as the connective tissue across the player-facing organization. While Product defines what we build, Community builds trust, Campaign Marketing activates audiences, and Player Experience supports players. Product Marketing ensures every team is aligned around a shared strategy, consistent messaging, and a coordinated go-to-market plan. Success in this role requires equal parts strategic thinking and hands-on execution. You will develop positioning, own go-to-market strategy, create messaging frameworks, build launch materials, guide creative development, and coordinate cross-functional teams to bring new features, seasonal content, technical improvements, and major Star Trek moments to life. Star Trek Fleet Command is one of the most sophisticated strategy games in mobile. The ideal candidate enjoys simplifying complexity, thrives in cross-functional environments, and is energized by turning ambitious product ideas into experiences that players understand, value, and remember. What You’ll Do You own the player-facing narrative for Star Trek Fleet Command, translating product strategy into clear, compelling experiences that help players understand not just what we are building, but why it matters. You champion the player perspective throughout the product development lifecycle, ensuring features, systems, and content are positioned in ways that resonate with our diverse player base. You establish messaging frameworks that create consistency across every player-facing touchpoint, from launch campaigns and CRM to roadmap communications and in-game messaging. You translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into compelling player-facing narratives. You develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives. You ensure every major release tells a clear story that connects product innovation with meaningful player outcomes. You own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships. You build launch plans that align messaging, timing, audiences, business objectives, and player education across every player-facing channel. You define player segmentation and messaging strategies that support players throughout their lifecycle and progression journey. You establish launch objectives and success criteria in partnership with Product, Marketing, and Analytics teams. You serve as the central marketing partner connecting Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners. You coordinate launch readiness across all player-facing functions, ensuring messaging, creative assets, support documentation, operational plans, and partner approvals are complete before release. You facilitate launch planning, milestone reviews, and cross-functional communication to proactively identify risks and remove blockers. You partner with Community and Player Experience to ensure player communications, support readiness, and recovery messaging remain aligned throughout launches and live incidents. You own product positioning and messaging for new features and systems, ensuring language is precise and consistent across all player touchpoints. You synthesize complex information into clear documentation that guides teams and partners. You manage multiple priorities in a fast-moving environment while maintaining consistent quality. Key facts Location: US - United States Engagement: Full-time Compensation: $144,800.00 year Requirements You hold three to five years of relevant product marketing experience in games or interactive services. You can simplify complex systems into clear player language without losing strategic depth. You communicate effectively with product managers, engineers, live operations, and creative teams. You understand live service mechanics, seasonal content, and how player progression shapes engagement. You analyze data to inform messaging and adjust positioning based on player behavior. You manage multiple priorities in a fast-moving environment while maintaining consistent quality. Nice to have Experience with Star Trek or major franchise titles is preferred. Skills & tools None listed. #J-18808-Ljbffr