Director of Sales & Marketing

Director of Sales & Marketing

The Avalon of Commerce Township

Mission: Hit Maximum Occupancy, Fast.

When you join The Avalon of Commerce Township, you step into a community built on extraordinary hospitality and life-changing service — and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.

This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results.

Why High-Performing Closers Choose This Role

• You control strategy + execution — full autonomy in how you build the funnel and close.
• Your performance drives the community's financial success — immediate and visible impact.
• Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn.

Your High-Impact Responsibilities

• Own Every Stage of the Sales Cycle
• Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy.
• Maintain occupancy at or above budgeted levels month after month.
• Speed = Your Advantage
• Respond to all inquiries immediately; speed-to-lead is your competitive edge.
• Build a Referral Power Network
• Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
• High-Conversion Event Strategy
• Lead tours, community events, and closing events designed to secure deposits on the spot.
• Relentless Funnel Management
• Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step."
• Identify funnel gaps and execute fast, creative solutions to increase conversions.

Who You Need to Be

• A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
• A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."
• Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
• Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.

Compensation & Rewards

• Competitive salary
• Aggressive commission structure tied to speed + volume
• Move-in bonuses and milestone bonuses at key occupancy targets

This Role Is Built for a Sales Athlete.

If you're the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at The Avalon of Commerce Township

Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings

Top performers can significantly exceed On Target Earnings through sustained occupancy growth.