Marketing Analyst

Casino Marketing Analyst – Campaign Analytics & AI-Enabled MeasurementLocation: Las Vegas, NV (On-site)If This Sounds Like You...Do you use data to tell clear, actionable stories about what is and isn't working in marketing?Do you focus on driving profitable customer behavior and long-term value, not just clicks or visits?Are you fluent in AI-enabled modeling and excited to use it to improve targeting, offers, and media effectiveness?Do you enjoy collaborating across marketing, operations, finance, and IT to get to better business outcomes?Are you a self-starter who is intellectually curious and comfortable testing, learning, and iterating?Do you think in terms of customer lifetime value, incremental revenue, and ROI instead of vanity metrics?If yes, we'd like to talk with you.Do Not Apply If...You are not a collaborator or dislike cross-functional workYou are not willing to travel as business needs requireYou are not currently located in the Las Vegas areaYou are not fluent in AI-enabled modeling and analyticsYou require a rigid, inflexible scheduleYou lack an undergraduate degree with 4+ years of relevant experience, or a graduate degree with relevant experienceYou are looking for a systems/data engineering role rather than an analyst/insights roleAbout the RoleThis senior individual contributor supports the Chief Marketing Officer in developing measurements and making recommendations for campaign optimization across a network of strategic business units. You will design, measure, and optimize direct marketing and media campaigns to drive customer lifetime value (CLV), incremental trips, and incremental revenue, using advanced analytics and AI-based modeling.What You'll DoDesign test-and-learn approaches (A/B, multivariate, control vs. test) for direct mail, email, SMS, app, and paid mediaBuild and maintain AI/ML models (segmentation, propensity, churn, offer optimization, next-best-action)Analyze heavy direct marketing programs (reinvestment, tier, reactivation, high-value players) and connected media spendDevelop frameworks to measure incrementality and distinguish true lift from natural behaviorPartner with leaders across strategic business units to define KPIs and turn insights into clear recommendationsBuild dashboards and recurring reports on campaign performance, customer value, and media effectivenessWhat We're Looking ForUndergraduate degree with 4+ years in analytics/marketing, or a quantitative graduate degree with relevant experienceDeep experience in direct marketing analytics (direct mail, email, SMS, loyalty, reinvestment)Strong skills in AI-enabled modeling (e.g., propensity, look-alike, churn, optimization) using Python/R, SQL, or similarExperience with visualization tools (Tableau, Power BI, Looker, etc.)Ability to connect analytics to business outcomes (CLV, incremental revenue, profitability)Comfort working with large casino and loyalty datasetsSelf-starter, intellectually curious, highly collaborative, and adaptableNice to HaveCasino, gaming, hospitality, or entertainment experienceHands-on work with patron management systems (Konami), casino data warehouses, CMS, and player loyalty databasesExperience with media mix, attribution, or cross-channel measurementWork EnvironmentOn-site in Las Vegas, NVTravel as needed for property visits and cross-unit collaborationReports to the Chief Marketing Officer and works closely with the VP of Advertising across five propertiesDo you meet these requirements and want to use AI-driven analytics to shape the future of casino marketing? Apply now.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.