Brand Activation Specialist

Brand Activation Specialist

The Brand Activation Specialist supports the in-store presence and awareness of MM Development Company wholesale brands at third-party dispensaries across Nevada. This field-based position travels between partner accounts to execute in-store activations, maintain branded displays and merchandising, educate dispensary staff on products, and support brand visibility and sell-through.

Essential duties and responsibilities include the following:

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.
• Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
• Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
• Distribute updated sell sheets, menus, and product literature as new products launch.
• Manage swag, giveaway, and display material inventory, including reorder timing and storage.
• Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

This job has no supervisory responsibilities.

Competencies to perform the job successfully include:

• Continuous Learning
• Job Knowledge
• Use of Technology
• Communications
• Cooperation
• Ethics
• Adaptability
• Attendance/Punctuality
• Dependability
• Initiative
• Innovation
• Judgment
• Planning/Organizing
• Quality
• Quantity
• Safety and Security

Qualifications to perform this job successfully include:

• High school diploma or general education degree (GED); one to two years of retail merchandising, field marketing, brand ambassador, hospitality, or dispensary sales experience; or equivalent combination of education and experience.
• Must be 21 years of age or older.
• Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret graphs.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Proficient in basic computer skills, including email, spreadsheets, and photo documentation on a mobile device.
• Valid Nevada CCB agent registration card, or ability to obtain one prior to start date.
• Valid driver license, reliable personal vehicle, and current auto insurance.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee stands and walks for most of the shift, sets up and breaks down displays and activation equipment, and lifts up to 30 pounds. The job requires bending, kneeling, and reaching, driving between accounts, and talking with customers and store staff throughout the day.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee works in retail dispensaries and drives between accounts throughout Nevada. The employee is regularly exposed to outdoor weather conditions, including extreme heat. The noise level in the work environment is usually moderate. I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.