Measurement Partner, CPG

Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross‑functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best‑in‑class support.

We seek a highly‑driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data‑driven thinking in a fast‑growth environment to make others better will be critical for success.

This position is for an existing vacancy.

Responsibilities

• Partner primarily with clients and agencies in CPG space to provide sound measurement strategy that can lead to better understanding of business performance on the platform
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
• Leverage both first party and third party measurement solutions to measure the impact TikTok media on advertisers' business
• Analyze data to develop advanced analytics projects and tests tailor‑made for clients to prove that TikTok work
• Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualifications

• 5+ years of experience with digital advertising or large marketing‑related organizations
• Relevant bachelor's degree in a quantitative field
• CPG (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience
• Familiarity with experiment, incrementality, attribution, market lift measurement as well as auction enviornment
• Practical experience operating within data for an at‑scale business
• Ability to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluency
• Ability to work effectively, deploy consistent quality, prioritize strategically and provide guidance on what decisions should be made is a must‑have skill

Preferred Qualifications

• Graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
• Experience with advertising agencies or complex marketing data‑driven organizations preferred
• A track record of inferential problem‑solving through experimental design and analytical methods
• A track record of driving client decisions with clear communication and team collaboration
• Experience with executing custom analytical work where SQL and R are a plus
• Familiarity and experience within privacy‑first innovation for measurement systems a plus

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: