Performance / Growth Lead

WHAT YOU WILL OWNPerformance Improve CAC, ROAS, and conversion every week across our paid and owned channels. Run a constant test-and-learn loop on audiences, creative, and offers, and move budget toward what's working before the rest goes stale.Lifecycle & CRM Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending.Shape and execute customer segments across every CRM channel from first-time registrants and leads to our highest-value repeat sendersBuild lifecycle journeys across email, push, and SMS onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty and rigorously test each one so every message drives results and feels human, without increasing churnIdentify and run high-value, hypothesis-driven experiments inspired by what the data is telling youKeep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stageBe our CRM-stack expert, and work cross-functionally with Product, Analytics, and Engineering to solve bigger business challenges with well-built customer communication streamsLead the scaling of high-leverage channels like refer-a-friend (RAF) and SMSData, analytics & measurement This is the technical core of the role:Own how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do nextAnalyze large datasets to surface customer insights and the real drivers of campaign performanceRun A/B testing and attribution analysis to sharpen marketing decisionsWork with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)Pull, clean, and shape data from across our marketing tools so it's ready for analysis and reportingGenerate the reports, dashboards, and visualizations that show stakeholders what's trending in customer behavior and what's actually workingWHO YOU ARE35+ years hands-on in lifecycle, growth, or performance marketing execution, not advisory with results you can point to (improved ROAS, CAC, retention, or conversion)Start-up experience and a resilient attitude.Deep CRM and lifecycle expertise you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matterFluency with paid social (Meta, TikTok) and marketing automationStrong data fluency comfortable with SQL and with pulling, reading, and shaping your own data plus analytics / BI tools (e.g., Tableau, Looker) and a real love of turning many data sources into one clear report for leadershipAn Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadershipStrength in both the science and the art of marketing you know when to trust the numbers and run the experiment, and when to trust instinct and try a new directionComfortable owning an initiative end to end from idea to build to launch to analysis, and back againA doer's bias to action, with bold ideas and the know-how to get them done you ship, you don't just planCommon sense and sound judgment you can tell what moves the needle from what's just noiseA high degree of intrinsic motivation you own outcomes without being managed to themReal curiosity about the numbers, and about the people behind them. We want someone who wonders why people send gifts, not just how manyNice to haveExperience with any part of our stack Amplitude, Segment, Branch, Voucherify, or ZohoHands-on with data pipelines / ETL, APIs, or predictive analytics a real plus, but our engineering team owns the heavy data liftingFamiliarity with cloud data platforms (e.g., Snowflake, BigQuery)Experience in consumer apps, e-commerce, or DTC bonus for repeat-purchase, marketplace, or gifting modelsEarly-stage or startup experience comfortable building with imperfect data and tightening it as you goShow us your workA resume alone won't tell us enough. Be ready to share a few things you've actually built and the results they drove a performance dashboard you maintained, a campaign with before-and-after numbers, or a lifecycle journey you designed from logic to outcome.What we offerCompetitive base salary plus a performance bonus tied to real growth KPIsHealth, dental, and vision insuranceA direct line to leadership and a genuine seat at the table you'll report straight to the head of marketingGround-floor equity as the company scalesThe chance to own growth at a company building something people are glad to receiveTo applySend us your resume, a short note on the growth challenge you're proudest of solving, and a sample or two of your work. Download the Gesture app and visit gesture.vip before you apply we'd love for you to feel what we do.Gesture is committed to fair, transparent, and performance-driven compensation practices. We are a KPI-driven, pacesetting culture that rewards sharp, motivated, high-performing individuals who take initiative and execute with excellence. Final compensation packages are determined by experience, skill set, and location, and may include base salary, performance bonuses, commissions, equity, and incentive programs tied to company and individual results.We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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