VP, Brand Strategy

Responsibilities Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact Define brand, go-to-market, and creative strategy Lead client workshops, strategic discussions, presentations, and day-to-day engagement Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life Manage, mentor, and develop junior strategists, providing clear direction and feedback Requirements 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry Proven ability to independently lead strategy across complex accounts Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives #J-18808-Ljbffr