VP, Brand Strategy

About the role We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their sharpest point of differentiation, connect more meaningfully with audiences, and create a clear path for long-term growth. This individual will serve as the day-to-day strategic lead for clients and internal teams, ensuring brand strategy drives sharper positioning, stronger audience connection, more effective creative work, and measurable business impact. They will bring clarity to complexity, align teams around a shared strategic vision, and help turn insight into work that moves the brand forward. Key Responsibilities Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact. Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations. Lead client workshops, strategic discussions, presentations, and day‑to‑day engagement. Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations. Ensure execution remains aligned to brand strategy, identifying gaps and course‑correcting as needed. Partner cross‑functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics and other teams to bring strategy to life. Manage, mentor, and develop junior strategists, providing clear direction and feedback. Qualifications 10+ years of experience in brand strategy, strategic planning or related strategy roles, preferably within healthcare, pharma, life sciences or a highly regulated industry. Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients and owning deliverables from start to finish. Experience developing brand positioning, messaging architecture, strategic foundations, go‑to‑market strategy, creative briefs and campaign strategy. Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys and behavioural drivers. Skilled storyteller, facilitator and presenter with the ability to translate complex information into clear, compelling narratives. What we can offer You will receive a 401k plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage and medical, dental and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well‑being day, recognise 9 public holidays, along with gifted end‑of‑year holidays and an early Summer Friday finish in June, July and August. Access free counselling through our employee assistance program and personalised health support. Our enhanced maternity, paternity, family leave and fertility policies provide support across every stage of your family‑planning journey. You can also benefit from continuous opportunities to professionally develop with on‑demand training, support and global mobility opportunities across the business. We encourage all applicants to read our candidate privacy notice before applying to Avalere Health. #J-18808-Ljbffr