Marketing Specialist

Job Description

Job Description

About Us:  

Visterra Landscape Group ranks among North America's top landscape service providers. Collectively, Visterra partner companies bring more than 300 years of expert landscape maintenance, enhancement, construction, sweeping, portering and critical winter services with a reputation for excellence in client service. Incumbent partner leaders guide day-to-day operations with teams that value and prioritize safety, employee wellbeing and dynamic career pathways.

Visterra is a back-to-back winner of Lawn & Landscape's coveted Best Places to Work in Landscaping and has earned consecutive safety awards from the National Association of Landscape Professionals. For more information, visit   

Role Overview

The Marketing Specialist will support Visterra Landscape Group’s brand growth through social media, content creation, and marketing initiatives that elevate visibility, strengthen market presence, and support business development and recruiting efforts. This role will help showcase Visterra’s people, projects, services, culture, and safety commitment across digital channels while positioning the company as a leading commercial landscape platform and partner of choice for independent owners seeking to extend their legacy through partnership with Visterra.

Key Responsibilities:

• Develop and manage a consistent social media content calendar across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms
• Capture photo and video content at job sites, partner locations, company events, and project sites
• Create engaging content that highlightsVisterra’sservices, people, culture, safety, and customer value
• Translate operational and technical services into clear, visually engaging content for internal and external audiences
• Create andmaintainmarketing collateral, including brochures, leave-behinds, proposal materials, presentations, and branded sales tools
• Support digital marketing initiatives such as email campaigns, newsletters, website updates, blog content, and customer success stories
• Monitor social media performance, online reviews, brand reputation, and competitive activity
• Support employee and customer engagement efforts through surveys, employer branding, and storytelling initiatives
• Coordinate and support industry events and trade shows, including promotional materials and onsite brand support
• Partner with Sales, Human Resources, Operations, M&A, IT, and Executive Leadership on marketing and communications initiatives

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred
• 3–5 years of experience in social media, marketing, communications, or content creation
• Experience in a B2B or service-based environment preferred
• Strong content creation skills, including photography, video capture, editing, and copywriting
• Experience managing social media platforms such as LinkedIn, Facebook, Instagram, YouTube, and TikTok
• Proficiencywith Microsoft Office, Canva,CapCut, Mailchimp, SurveyMonkey, Hootsuite, or similar tools
• Strong written and verbal communication skills with a professional and polished tone
• Ability to work independently, manage multiple priorities, and travel regionally as needed

Benefits:

Visterra offers a challenging and rewarding working environment where employees are encouraged to develop and grow as professionals.  In this role, you will have the opportunity to work on projects that will expand your experience and challenge your abilities in the global marketplace.  The position also offers an excellent compensation package and a comprehensive suite of benefits.

• Paid time off
• Health and wellness coverage
• 401(k)savings plan

The above description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. 

Visterra is an equal employment opportunity (EEO)/AA employer and strongly supports diversity in the workplace (m/f/d/v). We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.