Facility and Event Sales Manager

The Facility and Event Sales Manager is responsible for planning, developing, coordinating, and executing an operational management plan for NOVA Parks event rental facilities. Work is performed under the general direction of the Park Operations Superintendent with considerable latitude for independent judgment and action. Annual performance goals will be set for the Facility and Event Sales Manager.

Hiring Salary Range: $63,426.89 - $76,364.15

ESSENTIAL FUNCTIONS (with illustrative examples of work)

Market and promote use of facilities and services:

• In collaboration with Marketing, develop and implement a marketing program designed to increase sales.
• Develop and maintain potential client lists; actively develop new sales leads.
• Work closely with local commerce and visitor associations to promote park facilities.
• Respond to inquiries about the facilities and catering services; arrange for and provide tours.
• Make presentations to groups.
• Prepare and distribute written literature.
• Promote and market rental facilities by providing information on all facilities and rental options.
• Monitor sales performance and proactively implement sales strategies to increase bookings and revenue.

Manage personnel:

• Plan, direct, and control the work of employees in the operation and maintenance of event facilities, grounds, and equipment.
• Determine workload, assign priorities, schedule employees, and allocate resources.
• Maintain attendance records, approve leave, and authorize payment of wages.
• Develop and implement training programs for employees.
• Analyze and resolve employee work problems through application and interpretation of personnel policies.
• Develop performance standards and indicators and evaluate employee performance against those standards.
• Ensure adherence to fair and equitable hiring practices.
• Interview and hire applicants for full-time and part-time employment.
• Promote high levels of work performance and employee morale.

Manage facility and grounds maintenance:

• Inspect facilities, equipment, and grounds for hazards and for adherence to NOVA Parks standards.
• Manage Sanctuary grounds and maintain a strong, beneficial relationship with Nature Forward.
• Develop and implement preventive maintenance program.
• Identify maintenance problems and hazards, implement corrective action or refer to Central Maintenance.

Coordinate and oversee events and operations:

• Respond to verbal and written inquiries for information about NOVA Parks rental facilities.
• Work closely with in-house site and catering staff as well as outside event staff on tastings, events, and associated administration.
• Plan and participate in wedding shows, open houses, and other facility marketing outreach.
• Provide information on various events.
• Reserve required space/facility and ensure readiness for event.
• Serve as liaison between rental clients and NOVA Parks; oversee events.
• Ensure timely and orderly cleaning of facility after use.

Administer reservation system for rental facilities:

• Utilize reservation and sales software to track, analyze, and report on sales data.
• Correspond with clients to confirm reservations, initiate prompt payment, and/or make special arrangements as requested or required; communicate those needs to management.
• Receive and/or process payments, issue receipts, prepare other documentation as needed.
• Generate standard reservation permits and contracts.

Assist with development and management of budget:

• Recommend operations, maintenance, and development items for budget; execute operating budget.
• Interpret and apply NOVA Parks policies and procedures to meet personnel, budget, property management, and general service needs of the facility.
• Monitor operating budget and revenue projections to ensure sound fiscal management.
• Authorize procurement of required items and/or services.

Perform various office/clerical functions:

• Operate personal computer to prepare correspondence and/or reports.
• Compile detailed activity reports to include: bookings, cancellations, deposits, payments, sales projections, and leads.
• Order and maintain needed supplies.
• Prepare various statistical reports as requested.

REQUIRED QUALIFICATIONS:

Education: Any combination of education, experience and training equivalent to graduation from an accredited college/university with a bachelors degree in the hospitality industry, public relations, or closely related field.

Physical: Non-manual work with strength and dexterity necessary to perform all required tasks, including lifting, stooping, bending, and working in tiring and uncomfortable positions. Will lift and move banquet tables and chairs; will climb ladders.

Experience: Three years of progressively responsible experience as special events coordinator, or any equivalent combination of education, training, or experience which provides:

• Ability to work a flexible schedule including most weekends and evenings.
• Ability to perform routine custodial duties such as cleaning restrooms, stocking supplies, sweeping floors, and helping with the preparation and clean-up of special events.
• Knowledge of principles, methods, and practices involved in event facility management.
• Knowledge of marketing principles and techniques with ability to develop and implement promotional plans including reservation practices and procedures.
• Knowledge and experience in personnel management.
• Ability to develop comprehensive operating procedures and performance standards and to evaluate programs and employees against such standards.
• Ability to review and analyze expenditures and revenues in determining appropriate budgets.
• Considerable ability to identify and isolate problems and to initiate appropriate actions.
• Considerable ability to deal effectively with the public and special interest groups, and to provide a strong positive public relations program; with considerable ability to interpret and explain NOVA Parks policies, rules, and procedures to employees and to the public.
• Considerable ability to communicate clearly and effectively with ability to prepare and present accurate reports.
• Working knowledge of personal computers and various software applications.
• Possession of or ability to obtain and maintain driver's license with safe driving record.
• Ability to obtain food service certification.
• Certification or ability to obtain certification in CPR and First Aid.
• Regular and predictable attendance is an essential function of the position.

Duties and responsibilities are designed to be the essential elements of the job. They do not preclude the performance of related, or even unrelated, jobs which may be necessary to properly and efficiently complete all work assignments. NOVA Parks reserves the right to amend job specifications to meet current needs.

Benefits: This position is a benefit eligible position. Benefits include medical and dental insurance, life insurance, long-term disability, retirement plan, and more.

Testing: The Facility and Event Sales Manager position is classified as a safety sensitive position. Candidates for full-time, safety sensitive positions must submit to a pre-employment drug screening and achieve a negative result as a condition of employment.


It is the policy of the Northern Virginia Regional Park Authority to prohibit discrimination on the basis of race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or disability in the recruitment, selection, and hiring of its workforce.

Reasonable accommodations are available to persons with disabilities during application and/or interview processes per the Americans with Disabilities Act. Contact View phone number on click.appcast.io and ask for the Human Resources Department for assistance.

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