Digital Marketing Manager

Company Overview Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. Our portfolio of brands supports modernizing infrastructure and enabling the next generation of electric and autonomous vehicles across more than 140+ countries. Job Summary Global Digital Marketing Communications Manager in the Industrial segment. Responsible for managing and optimizing the company’s digital presence across our global B2B Energy Solutions, Architectural and General Industrial customer base, including marketing automation, email management, web, social, and advertising channels to drive customer acquisition, engagement, and retention. Works with Regional Marketing Communications Leads to create and manage Pardot and Marketing Cloud communications, AEM web pages, landing pages, Salesforce lead generation campaigns, targeted digital marketing initiatives, and support social media and paid media efforts to ensure consistent brand visibility and measurable business impact. Key Responsibilities Create and manage digital customer communications across multiple regions, including marketing automation. Manage multi-language communications and translation for regional campaigns. Oversee website updates, AEM web pages, landing pages, and other digital tools. Support social media presence and paid media efforts. Manage digital reporting, analytics, and performance tracking. Qualifications Bachelor's degree in marketing, communications, or business field of study. 5-10 years of demonstrable experience in Pardot (mandatory), Salesforce Marketing Cloud, marketing automation, or digital marketing communications. Proven track record of executing successful digital campaigns across multiple channels (email, paid media, social, web, etc.). Proficiency in Salesforce Account Engagement, SF Pardot, SF Marketing Cloud, and Adobe Enterprise Management. Experience supporting social media platforms (posting, scheduling, reporting). Experience with web analytics tools (Google Analytics, Adobe Analytics). Working knowledge of SEO/SEM, paid media platforms (Google Ads, LinkedIn, Meta), and A/B testing tools. Basic understanding of HTML/CSS for email and landing page optimization is a plus. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Flexibility in changing business needs; growth mindset. Experience with campaign performance tracking, reporting, and optimization. Excellent written and verbal communication skills (must speak English). Strong collaboration skills with the ability to work cross-functionally with creative, content, product marketing, and sales teams. Self-starter with a proactive mindset and a strong sense of ownership. Axalta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, or any protected characteristic. 2 - Professionals (EEO-1 Job Categories-United States of America) #J-18808-Ljbffr