Senior Brand Manager

Senior Brand Manager

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand—the largest tortilla brand in the US. This role sets long-term brand strategy in partnership with leadership and translates insights into actionable plans that drive sustainable growth. As the steward of the company's most critical brand, this role partners closely with cross-functional leadership, inclusive of Marketing, Sales, R&D, Procurement, and QA as well as external agency partners to deliver cohesive brand leadership across innovation, portfolio strategy, communication, and commercialization. The Senior Brand Manager will also collaborate with the Associate Brand Manager supporting Mission Chips to ensure strategic alignment across the broader Mission branded portfolio.

Brand Strategy & Business Leadership

Own the overall Mission Tortillas brand strategy, including long-range vision, annual plans, and in-market execution

Lead brand positioning, portfolio architecture, and messaging to drive relevance and growth across consumers and customers

Serve as the primary brand lead across cross-functional teams, ensuring alignment from strategy through execution

Portfolio Management

Set innovation strategy and pipeline priorities for the Mission Tortillas brand, in context of entire portfolio of Mission US brands

Partner with R&D, Insights, Manufacturing and Operations to develop, test, and commercialize new products

Manage full product lifecycle from concept to launch through Stage Gate process including packaging, pricing, promotion, and distribution strategies

Marketing Plan Execution

Translate brand strategy into integrated marketing plans across media, retail, digital, and shopper marketing

Lead development and execution of national campaigns aligned to key seasonal occasions, consumer insights, and innovation launches

Oversee media strategy and agency execution to ensure effective allocation of investment and delivery against business objectives

Partner closely with Guerrero's Brand Manager to align reporting and briefing while ensuring clear, complementary brand positioning

Manage the assigned Marketing budget effectively to maximize ROI and achieve business objectives

Data-Driven Insights

Lead analysis of Mission, category, and consumer performance using syndicated data, external resources, and internal reporting

Translate data into clear business insights that inform strategic and tactical decisions

Drive continuous improvement of marketing execution through post-campaign analysis, identifying best practices, learnings, and scalability opportunities

Provide analytical insights to enable decision-making, including in-market programs and innovation, to measure effectiveness and inform future recommendations

Cross-Functional & External Leadership:

Partner with Sales, Insights, Trade Marketing, Procurement, and Operations to drive strong execution and commercialization

Lead agency partners to deliver best-in-class brand building and communication

Influence senior leadership through clear storytelling, strategic thinking, and strong business recommendations

Education & Experience

A bachelor's degree in marketing, business or related field is required. MBA strongly preferred. Plus 7+ years of experience in brand management, ideally within a large CPG organization. Any equivalent combination of related education and/or experience may be considered for the above.

Knowledge, Skills, & Abilities

Leadership and team management experience, with the ability to inspire a marketing team

Demonstrated experience owning brand strategy, performance management, and cross-functional leadership

Strong analytical capabilities with the ability to translate data into actionable strategies

Proven ability to lead agencies and influence senior stakeholders

Excellent communication and presentation skills, with experience developing compelling insights-driven materials

Proven ability to manage multiple projects, prioritize effectively, and meet deadlines

Strong project management skills and experience coordinating cross-functional initiatives and vendor partners

Strategic thinker with the ability to balance high-level insights development with hands-on execution

Travel up to 10%

Position works 100% onsite