Digital Marketing Specialist

Job Posting End Date07-30-2026Please note the job posting will close on the day before the posting end date.Job SummaryResponsible for delivering best-in-class customer experience across lead generation and nurture campaigns, continuously optimizing performance through rigorous testing and data-driven insights. Leads the end-to-end development of email campaigns for Residential, Commercial, and Industrial audiences, including content strategy and development, collaboration with Creative Services on design execution, and implementation of automated lifecycle programs. Provides Marketing and Sales teams with actionable performance insights and strategic recommendations to drive continuous improvement.Job DescriptionWhat You'll Do:Own the end-to-end email marketing function, including strategy, project management, content creation, layout, A/B and multivariate testing, final approvals, and performance reportingArchitect and scale automated lifecycle marketing programs, leveraging customer data, behavioral triggers, and segmentation strategies to deliver highly personalized, integrated campaigns across the customer journeyDevelop and maintain performance dashboards for all email marketing initiatives and campaigns providing clear visibility into trends and results and proactively identify and implement data-driven improvementsEstablish and maintain email marketing best practices, governance processes, and testing frameworksEnsure all email marketing initiatives are aligned with overall business objectives, brand guidelines and strategic prioritiesPartner with Marketing Leads and Creative Services to develop and design high-quality acquisition and retention email campaignsLead cross-functional collaboration with Sales, IT, Analytics, and other business units to define requirements, prioritize initiatives, and deliver integrated marketing programs that support revenue and customer growth goalsEvaluate, recommend, and implement advanced marketing technologies, tools, and processes, driving innovation, operational efficiency, and scalability across marketing operationsAct as a strategic advisor to business units, identifying opportunities to enhance customer engagement, streamline processes, and improve overall marketing effectiveness through data-driven decision-makingWhat We're Looking For:Education: Bachelor's degree in relevant field of study.Experience: Three (3) or more years of digital or email marketing experience.Preferred Qualifications:Have previous experience with utilizing marketing automation platforms (examples include HubSpot, Marketo and Salesforce) and implementation of email automation flowsProject management skills, including a strong attention to detail and the capacity to juggle multiple projects simultaneously.Understand and know how to make the best use of new and developing digital technology or applications.Demonstrated proficiency with HTML and CSS.Demonstrated proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, Sprinklr).Experience with content management systems (WordPress)Advanced Microsoft Excel skills.Self-motivated.Excellent communication and analytical skills.Demonstrated experience pulling reporting and using data to measure performance, determine improvements and innovations, and optimize performance.What You'll Get:In addition to a competitive compensation, AEP offers a unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees.Compensation DataCompensation Grade:SP20-005Compensation Range:$63,496.00 - $79,369.00The Physical Demand Level for this job is: S – Sedentary Work: Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently. (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.Hear about it first! Get job alerts by email. Log in to your Candidate Home Account today! If you don't have an account, you can create one.It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all respects of the employer-employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, veteran or military status, disability, genetic information, or any other basis prohibited by applicable law. When required by law, we might record certain information or applicants for employment may be invited to voluntarily disclose protected characteristics. #J-18808-Ljbffr