Director of Product, Reach Demand

Position Summary

Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary Samsung TV / mobile usage data and insights to promote relevant brands and consumer content experiences. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically. Samsung’s unique first-party data helps brands connect to their audience as they explore content across desktop, mobile, tablets, and our Smart TVs. The Samsung Ads platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe, cross-device ad inventory. We are looking for a high-performing individual to join the Reach Demand product team to develop and drive monetization of upper funnel advertising solutions. You will partner with cross-functional global teams, external partners, and customers to identify opportunities to exceed customer objectives and grow product revenue and margin. This is a high-visibility role with growth potential and high impact. We believe in building a best-in-class, enterprise-grade product and creating a new industry standard. Join us in this exciting ride!

Role and Responsibilities

Define and own the product vision and roadmap for upper funnel reach solutions supporting our brand and media/entertainment advertisers with an emphasis on contextual relevance, attention optimization, and incrementality. Identify market trends and opportunities, ensuring solutions address client pain points and define a product strategy that prioritizes agility and scalability, adapting to the dynamic needs of our advertisers in driving full funnel marketing outcomes, leveraging Samsung Ads. Work closely with sales, business stakeholders and advertisers to understand their upper funnel brand awareness and reach goals and translate client feedback into actionable product features that enhance user engagement, session continuity, and advertising efficiency. Lead the design, development, and deployment of upper funnel reach solutions built from the ground up by collaborating with engineering, design, and data science teams to incorporate Samsung's rich 1st party data and advanced machine learning models to deliver high-quality, innovative product features. Operate in an agile, iterative environment to prototype, test, and rapidly improve product offerings and advocate for data-driven insights to enhance product performance and scalability. Communicate the strategy, plans and progress to stakeholders in different geographies and business units and identify new opportunities for extending products and features.

Skills and Qualifications

10+ years in product management, with a specialization in reach and brand awareness solutions; including 4+ years in AdTech experience. Demonstrated ability to collaborate with engineering and data science teams to integrate machine learning into products for the AdTech companies is highly preferred. Proven track record of building and scaling products from zero to one in fast-paced, agile environments and proficiency in leveraging data to inform product decisions and drive measurable results. Excellent communication skills and experience working effectively with globally distributed teams, managing cross-functional stakeholders and having the ability to influence technical and non-technical audiences. Bachelor’s degree in a relevant field; master’s degree or equivalent experience preferred. Proficiency in basic data analysis using tools such as Excel, SQL and the ability to understand and discuss technical concepts and evaluate tradeoffs with engineering.

Compensation

Compensation for this role, for candidates based in Mountain View, CA is expected to be between $225,000 ~ $270,000 base. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team or View email address on click.appcast.io for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

To discover more, please visit our official newsroom at