CRM & Lifecycle Manager

Role Description

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

• Guide new users to their first Joko “wow” moment:
  • Design the onboarding journey: messaging, timing, and triggers.
  • Ensure every new user feels understood and reaches activation quickly.
• Turn engaged users into power users, and power users into advocates:
  • Build retention and referral programs that deepen usage among best users.
  • Drive word of mouth and lift long-term retention.
• Maximize LTV across the full lifecycle:
  • Design cross-channel journeys that deliver the right benefit to the right user at the right moment.
  • Partner closely with Data to turn behavioral signals into segmentation and triggers.
  • Work with Product to align lifecycle nudges with the in-app experience.
• Raise the bar on experimentation:
  • Run a continuous A/B testing program to improve existing flows.
  • Ground every decision in evidence, not intuition.
• Take CRM to the next level with AI:
  • Use AI to automate operational tasks and unlock sharper personalization.
  • Decide where AI genuinely moves the needle and ship production solutions.
• Drive growth across the company:
  • Work hand-in-hand with Product, Data, User Acquisition, and Brand.

Qualifications

• 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app.
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar).
• Data-driven: fluent in reading cohort curves, funnel data, and A/B test results.
• Experience running structured A/B testing programs.
• Genuine excitement about AI and its applications in CRM.
• User-centric: curious about user needs and responses.
• Ownership and drive: initiative and accountability to outcomes.
• Attention to detail: ability to spot flaws before they ship.
• Native-level French speaker and fluent in English.

Benefits

• Flexible remote work options.
• Work from anywhere for up to 3 months per year.
• Top-market compensation.
• Equity for everyone with the chance to own a piece of what you build.
• Half-day each week dedicated to leveling up with AI.
• Yearly offsite in amazing locations and budget for team-building events.
• Contribution to your ClassPass subscription.
• 8-week leave paid 100% for the second parent.
• And much more, check the full list here!

Company Description

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.