CRM Marketing Manager

CRM Marketing Manager Location: Newport Beach, CA Employment Type: Full‑time Reports to: Vice President of Marketing Responsibilities Design, build, and manage end‑to‑end CRM, email, and SMS marketing programs Build foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggers Create lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messaging Develop campaigns that support branding, partnerships, events, and performance marketing Optimize performance continuously through A/B testing, analytics, and conversion tracking Partner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goals Build reporting frameworks that grow retention, repeat bookings, and guest lifetime value Occasional national travel required for training and meetings Qualifications Four or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brand Four or more years building CRM strategies for premium, high‑touch service within a luxury, hospitality, travel, or lifestyle brand Two or more years in CRM integration, data infrastructure, or marketing analytics Strong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign management Data‑oriented mindset with command of segmentation, personalization, and lifecycle strategy Understanding of high‑net‑worth and ultra‑high‑net‑worth guest expectations and behavior Excellent written and verbal communication, with strong presentation skills Valid driver’s license with a clean driving record, proof of insurability, and authorization to work in the United States Preferred Qualifications Six or more years in CRM and lifecycle marketing Five or more years building full lifecycle programs for a national luxury brand Experience designing transactional, triggered, and behavioral programs across email and SMS Bachelor’s degree in business, marketing, or a related field (high school diploma or equivalent required) Benefits Medical, dental, and vision coverage paid 100% by employer $25,000 basic employee life/AD&D insurance for individual employees Short‑ and long‑term disability insurance (where offered) Employee assistance program Estate planning assistance (will prep, living trust, healthcare directives, power of attorney) Identity theft assistance services Travel assistance through Mutual of Omaha COVID‑19 resources (telehealth, mental health benefits, testing) Pharmacy discount programs (CVS, GoodRx) Health support programs (maternity, gym & health coaching, natural products & services) 401(k) retirement program Two weeks accrued vacation with cash‑out after first year Generous sick and safe accrued time‑off program Paid holidays and birthday off Cell phone pay of $40 per month for hourly employees $1,000 referral bonus program for hourly employees Employee discounts for auto rentals (friends & family) Employee wholesale auto purchase program View email address on click.appcast.io program membership (discounts on food, grocery, fuel, apparel, travel, electronics, auto, movie, entertainment) Access to a full library of online professional career training (sales to software and nearly everything else) Equal Employment Opportunity Statement Go Rentals provides equal employment opportunities to all employees and applicants, and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. Any offer of employment is contingent upon completion of a background check and drug test, conducted in compliance with applicable federal, state, and local laws, including fair chance hiring regulations. #J-18808-Ljbffr