CRM Marketing Manager

Job Description

Job Description

Since 1995, Go Rentals has gone to heroic lengths to deliver an extraordinary, personalized experience for every Guest. We are now building the marketing engine behind that experience, and we are looking for someone to architect it.

Go Rentals is a family-owned, nationwide leader in luxury vehicle rentals, and the only Official Elite Rental Car Company recognized by Forbes Travel Guide. We serve discerning business and leisure travelers at more than 100 airports, private aviation terminals, and world-class hotels and resorts. As CRM Marketing Manager , you will design and build our full lifecycle marketing infrastructure from the ground up, across email, SMS, segmentation, journeys, and triggers. This is not a role where you inherit a finished system. It is an opportunity to build one that feels as premium as the brand it represents.

Reports to the Vice President of Marketing
Full-Time · Exempt
$115,000 – $125,000

Why Go Rentals
We are rooted in merit, teamwork, inclusion, and excellence of service, and we take a skills-first approach to hiring that focuses on what you can do and how you can grow. This role offers real ownership, the autonomy to build, and the chance to shape how a luxury brand connects with its most valued Guests.

This position is based at our Corporate Office in Newport Beach, California, and reports to the Vice President of Marketing. Occasional national travel is required for training and meetings. A valid driver's license with a clean driving record, proof of insurability, and authorization to work in the United States are required.

Full-Time Employee Company Benefits

• Medical
• Dental Low and Vision paid 100% by employer
• $25,000.00 Basic Employee Life/AD&D Insurance for individual employees
• Short- & Long-Term Disability Insurance (for those in states where it is not offered) for individual employees
• Employee Assistance Program
• Estate Planning Assistance: Will Prep, Living Trust, Healthcare Directives, Power of Attorney
• Identity Theft Assistance Services
• Travel Assistance through Mutual of Omaha
• COVID19 Resources (telehealth, mental health benefits and testing)
• Pharmacy Discount Programs through CVS & Good RX
• Health Support Programs for Maternity, Gym & Health Coaching, Natural Products & Services
• 401(k) Retirement Program
• 2 Weeks accrued Vacation with cash out program after 1st year
• Generous Sick and Safe accrued time off program
• Paid Holidays
• Paid Birthday off
• Cell Phone Pay of $40.00 a Month for hourly employees
• $1,000.00 Referral Bonus Program for hourly employees
• Employee Discounts for Auto Rentals (Friends & Family)
• Employee Wholesale Auto Purchase Program
• View email address on ziprecruiter.com Program Member Ship - thousands of discounts for just about everything! Food & Grocery, Fuel, Apparel Taxes, Travel, Electronics, Auto, Movie, and Entertainment (Theater, Theme Parks, Adventures)
• Access to a full library of hundreds of online professional career training; from sales to software and nearly every-thing in between

Ready to build something extraordinary? Apply today! Responsibilities What You Will Do

• Design, build, and manage end-to-end CRM, email, and SMS marketing programs
• Build foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggers
• Create lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messaging
• Develop campaigns that support branding, partnerships, events, and performance marketing
• Optimize performance continuously through A/B testing, analytics, and conversion tracking
• Partner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goals
• Build reporting frameworks that grow retention, repeat bookings, and Guest lifetime value

Required Skills What We Are Looking For

• Four or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brand
• Four or more years building CRM strategies for premium, high-touch service within a luxury, hospitality, travel, or lifestyle brand
• Two or more years in CRM integration, data infrastructure, or marketing analytics
• Strong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign management
• A data-oriented mindset with command of segmentation, personalization, and lifecycle strategy
• An understanding of how high-net-worth and ultra-high-net-worth Guests think, behave, and expect to be served
• Excellent written and verbal communication, with strong presentation skills

Preferred qualifications: Six or more years in CRM and lifecycle marketing, five or more years building full lifecycle programs for a national luxury brand, experience designing transactional, triggered, and behavioral programs across email and SMS, and a bachelor's degree in business, marketing, or a related field. A high school diploma or equivalent is required.

What We Value

• Self-starters who take ownership and can build systems without extensive oversight.
• Marketers who combine analytical thinking with strong creative and customer intuition.
• Individuals who are comfortable building scalable marketing infrastructure from the ground up.
• Professionals who understand how thoughtful communication can elevate the customer experience for a luxury brand.

Go Rentals provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. We believe in removing barriers to access and creating opportunity based on merit and potential. Any offer of employment is contingent upon completion of a background check and drug test, conducted in compliance with applicable federal, state, and local laws, including fair chance hiring regulations.