Director, Digital Marketing

Overview Position Purpose: Responsible for leading digital marketing strategy for Rounder Records and its artist roster. Works cross-functionally with label and shared services teams to develop innovative, data-driven digital campaigns that support releases, grow audiences, and further overall artist development. Serves as a key digital liaison across internal teams, artist management, and external partners. Works under general supervision. Responsibilities What you’ll do: Core Responsibilities: Formulate and execute digital marketing strategies for single and album launches across paid, owned, and earned channels. Partner with label services to establish artist growth goals (audience, streaming, CRM, engagement) and ensure digital initiatives directly support those KPIs. Act as the primary digital liaison between artist management, label teams, label services, and external agency partners. Lead development and execution of CRM strategies (email, SMS, fan capture, lifecycle marketing) at both project and label level. Oversee digital campaign budgets, ensuring efficient allocation across paid media, content, and platform activations. Translate data and insights into actionable campaign optimizations and audience growth strategies. Maintain strong understanding of platform ecosystems (Spotify, Apple, YouTube, TikTok, Meta, Amazon) and evolving digital trends. Outline of Specific Functions: Design and implement full-funnel digital campaigns for each release. Utilize insights from shared services to inform audience targeting, media mix, and platform strategy. Manage digital budgets, aligning spending with campaign goals and ROI expectations. Collaborate with artist teams to build custom digital workflows, rollout plans, and content strategies. Own all digital deliverables and timelines, including: DSP profile optimization Asset creation and delivery Paid media execution Vendor and partner coordination Develop and deploy CRM communications (email, SMS), including segmentation strategy, copy direction, and performance tracking alongside label services teams. Identify and recommend emerging platforms, tools, and partners to drive innovation and competitive advantage. Monitor competitive landscape and cultural trends, applying learnings to campaign strategy. Capture and create lightweight digital content (short-form video, behind-the-scenes, social-first assets) to support campaigns when needed. Provide strategic guidance on content creation best practices across social and digital platforms. Perform other duties and special projects as necessary. Qualifications What you’ll need to succeed: 7+ years of experience in music or entertainment marketing with a strong digital focus Bachelor’s degree in marketing or other relevant disciplines. Proven track record executing digital campaigns across DSPs, social platforms, and CRM ecosystems Strong understanding of paid media, audience development, and analytics tools Experience collaborating cross-functionally with creative, publicity, A&R, and partner teams Ability to manage multiple projects, timelines, and budgets simultaneously Excellent communication skills and ability to translate data into strategy Creative thinker with a digital-first mindset and audience-centric approach Strong communication and teamwork skills required. 20% domestic travel required for artist activation and label requirements. *This job is hybrid- requiring 3 days a week minimum on site. At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development. Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion, and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures. #J-18808-Ljbffr Concord Music Group, Inc