Senior Business Analyst, Marketing Technology

Senior Business Analyst, Marketing Technology
Chicago, IL - WFH 2 days/week, onsite 3 days/week in the loop


SUMMARY
The Senior Business Analyst, Marketing Technology performs analysis activities that support the decision making regarding matching marketing technology solutions (package selection, configuration, development) with business, user(s), and functional needs from stakeholders. This involves conducting market research, functional comparisons, and staying abreast of what is being done at other companies. The analyst will also gather requirements, document procedures, and review the methods of the current processes.
The BA partners with the appropriate business stakeholders and the Program Manager to prioritize and create a project roadmap for their assigned area. With the business and IT teams, they maintain a set of institutional knowledge of what is working well within the program and what needs improvement.


What you'll be doing

• Partner with business stakeholders to understand and prioritize their needs, creating a roadmap of projects related to marketing technology (CRM, CMS, etc.)
• Seek input of user experience and document current procedures and processes to determine potential improvements to their assigned products.
• Stay abreast of best practices being done at other companies and technology developments that may affect the areas. Act as a trusted advisor to stakeholders and the Program Managers to influence the technology decisions for the areas based on this knowledge.
• Analyze and consolidate all perspectives on the project - business needs, requirements, user experience, security, training, risk, time, cost, technology architecture, procurement/vendor management, operational considerations, etc. - to help the Company reach the best technology decisions.
• Manage the lifecycle of their assigned products, from inception to implementation, throughout production until retirement / upgrade.
• Gather business requirements from project stakeholders to further define the goals and objectives.
• Drives projects and business teams toward achieving intended business results within a specified time and budget.
• Perform risk analyses to identify and resolve critical path issues.
• Prepare and analyze program / project related data.
• Review and report on program / project status.
• Prepare materials for briefings and presentations to large size groups of key decision makers at the executive level.

Skills we're seeking

• Bachelor's Degree is required
• 5+ years of experience as a Business Analyst or Product Manager with a focus on requirements gathering, documentation and communicating requirements to technical teams & vendors
• Experience working with marketing technology such as CRMs (Salesforce, Hubspot, etc.), CMSs (Sitecore, Wordpress, Drupal, etc.), Social Media, Google Analytics, Web Design/Development, etc.

Nice to have experience

• Experience with marketing tools we use such as Sitecore, HALO, Qualtrics
• Experience with O365 and/or MS Teams