Project Employee, Digital & Social Content Publishing, Fantasy & Gaming

Role Description

This role is responsible for leading the creation, publishing, and programming of content across the NBA’s Fantasy & Gaming digital ecosystem, with primary ownership of the @NBAFantasy social channels. The ideal candidate has a deep understanding of NBA Fantasy, lives on social platforms, and knows how to translate real-time NBA moments into engaging, platform-specific content. This role will also contribute to broader content efforts across NBA.com and the NBA App, ensuring Fantasy & Gaming storytelling is integrated across all digital touchpoints.

• Lead day-to-day content publishing and platform management for @NBAFantasy social channels, with a strong understanding of voice, tone, and audience behavior.
• Lead day-to-day content publishing and platform management for NBA’s suite of free-to-play games (NBA Pick’em, etc.).
• Develop and execute platform-specific strategies across Instagram, X, TikTok, and emerging channels, optimizing content for each environment.
• Monitor real-time NBA games and trends to create timely, engaging fantasy-focused social content.
• Analyze social performance metrics and trends to inform content decisions and improve engagement.
• Curate, program, and publish video, photo, statistical, and editorial content across NBA Fantasy & Gaming digital platforms.
• Translate fantasy insights, player performance, and storylines into compelling, fan-friendly content.
• Support content creation and publishing efforts across NBA.com and the NBA App, ensuring Fantasy & free-to-play games are represented within broader NBA coverage.
• Collaborate with internal teams to align Fantasy and Free-to-Play content with key NBA tentpoles, moments, and initiatives.
• Actively participate in content planning for Fantasy & Gaming across social and digital platforms.
• Leverage promotional tools (push notifications, email, in-app placements) to amplify content reach and engagement.
• Identify and introduce new content formats, series, and ideas tailored to Fantasy audiences.
• Track and interpret engagement data to evaluate content performance and inform future programming.
• Work with third-party content providers to edit, publish, and program Fantasy & Gaming content.
• Provide oversight and quality control for externally produced content across Fantasy & Gaming channels.
• Ensure all content aligns with NBA brand standards and Fantasy-focused editorial priorities.

Qualifications

• Deep knowledge of NBA Fantasy, including players, teams, trends, and gameplay strategy.
• Deep knowledge of NBA free-to-play games including Pick’em style, trivia, casual and skill-based.
• Strong understanding of basketball analytics and how they translate to Fantasy performance.
• Proven experience managing and publishing content on behalf of a brand across social media platforms.
• Strong understanding of platform best practices (Instagram, X, TikTok, etc.) and audience behaviors.
• Ability to interpret social analytics and trends to inform content strategy and optimization.
• Experience working within a CMS (WordPress preferred).
• Understanding of the fantasy and free-to-play gaming space with the ability to create engaging, fantasy-driven content experiences.
• Ability to turn data, stats, and real-time moments into compelling storytelling.
• Strong communication skills, especially in a remote, fast-paced environment.
• Experience working nights/weekends and reacting to live events on deadline.
• Ability to collaborate cross-functionally with internal teams and external partners.
• Proactive, creative thinker who can generate content ideas and execute quickly.

Education

• Bachelor’s Degree in Journalism, Communications, or a related field preferred.

Salary Range

$2,307.69/biweekly

Benefits

• Medical.
• Short-term disability.
• Mental health coaching/therapy.
• Sick time.

Eligibility Note

Not all positions are eligible for these benefits; eligibility may vary by role.

Company Description

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.