Marketing Manager

Benefits:

Childcare Benefits

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Tuition assistance

Vision insurance

Wellness resources

Salary: $80,000–$90,000 annually Location: Deerfield Beach, FL Schedule: Full-Time | Onsite | Monday–Friday Benefits: Health, Dental, Vision, Paid Time Off and more

Job Overview

The Learning Experience is seeking a creative, data-driven Marketing Manager to develop and execute marketing strategies that build brand awareness, generate demand, and drive enrollment across our growing network of early childhood education centers.

This role combines brand marketing, digital marketing, lead generation, lifecycle marketing, social media, content development, and performance analytics. You'll manage marketing initiatives across the full customer journey—from introducing families to The Learning Experience through nurturing prospective families and ultimately converting inquiries into tours and enrollments.

The ideal candidate is both creative and analytical: someone who can develop compelling campaigns and content while using data to understand customer behavior, improve marketing performance, and identify opportunities for growth.

What You'll Do

Marketing Strategy and Enrollment Growth

Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth

Manage marketing strategies across the full enrollment funnel, from initial awareness and inquiry through tour and enrollment

Partner with center and enrollment teams to improve lead-to-tour and tour-to-enrollment conversion

Identify opportunities to strengthen the prospective family journey through improved messaging, timing, and follow-up

Support local marketing strategies that help individual centers build awareness and generate enrollment within their communities

Lead Nurture and Lifecycle Marketing

Develop email, SMS, and follow-up campaigns that nurture prospective families throughout the enrollment journey

Create conversion-focused messaging, scripts, and marketing resources for Center Directors and enrollment teams

Evaluate prospective family engagement and identify where leads are dropping out of the funnel

Test messaging, communications, and campaigns to improve conversion and overall marketing effectiveness

Digital Marketing, Social Media and Content

Manage social media strategy and content across corporate and center-level channels

Develop editorial calendars and create engaging, on-brand content designed to build awareness and support enrollment

Create and curate content for social media, blogs, email, websites, and other digital channels

Support influencer, community, event, and local marketing initiatives

Collaborate on corporate websites, digital platforms, and other customer-facing marketing experiences

Lead development of online and offline marketing collateral and promotional materials

Marketing Analytics and Performance

Monitor marketing and enrollment KPIs across the customer acquisition funnel

Analyze campaign, lead, tour, enrollment, and conversion data to identify trends and opportunities

Translate marketing data into clear recommendations and actionable strategies

Develop reports and communicate marketing performance to internal and external stakeholders

Use testing and performance insights to continuously improve campaigns and customer engagement

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

3+ years of marketing experience, including experience with digital marketing, demand generation, customer acquisition, or lifecycle marketing

Experience managing marketing initiatives across multiple channels

Demonstrated ability to analyze marketing performance, conversion data, and KPIs

Experience with CRM, email marketing, or marketing automation platforms

Strong writing, editing, and content development skills

Experience with social media management and content strategy

Strong project management and organizational skills

Ability to manage multiple campaigns and priorities in a fast-paced environment

Excellent communication and cross-functional collaboration skills

Preferred Experience

Multi-location, franchise, education, childcare, consumer services, or other location-based business experience

Lead nurturing and customer lifecycle marketing

Local or community marketing

Marketing automation and CRM platforms

Social media content creation and editorial calendar management

A/B testing, conversion optimization, and marketing analytics

Why Join The Learning Experience

Competitive $80,000–$90,000 salary and comprehensive benefits

Opportunity to influence marketing strategy for a growing national brand

Work across brand, digital, social, content, lifecycle, and local marketing

Direct impact on customer acquisition and enrollment growth

Collaborative environment with exposure to teams across the organization

Professional development and career advancement opportunities

If you're a creative marketer who enjoys combining storytelling, digital strategy, content, and data to drive measurable growth, we'd love to hear from you.

Apply today to join The Learning Experience as a Marketing Manager.