Sr. Digital Marketing Specialist

Kemin Industries is seeking a skilled Sr. Digital Marketing Specialist to manage and optimize core marketing systems, develop governance, workflows, user training, define and track KPIs, execute digital campaigns, coordinate communications, and act as a corporate storyteller. The role reports to a Manager and may provide supervision to others. This position requires onsite work in Des Moines, Iowa, with the flexibility for two remote days. Responsibilities Ensure digital marketing activities adhere to all applicable laws or guidelines (e.g., GDPR, CCPA, ADA). Create and enforce governance practices, including training and ongoing reinforcement, to guarantee effective use of digital marketing tools. Champion a culture of continuous improvement by proactively identifying emerging digital trends and piloting innovative tactics. Lead the creation and implementation of a content marketing strategy from planning to execution (pages, blogs, webinars, articles, video, social, etc.). Act as the social media subject matter expert (SME) while managing the corporate social media accounts. Develop pages in the Content Management System (CMS) and manage assets in the Digital Asset Management (DAM) platform. Drive the creation of high‑quality content and communications, ensuring all necessary reviews, permissions and licenses are gathered before publishing. Uncover internal story lines and turn them into useful content for internal and external audiences. Provide editorial guidance to internal partners, ensuring ideas and expertise are clearly communicated while meeting brand and editorial standards. Support cross‑functional alignment initiatives to seamlessly integrate lead management processes across Marketing & Sales. Design, implement, and continuously optimize sophisticated lead management campaigns & strategies to maximize the quantity and quality of leads. Support the lead management process, continuously improving lead generation, segmentation, nurturing, qualification and routing. Conduct in‑depth analysis of campaign performance, identifying trends, uncovering opportunities, and making optimizations. Execute campaigns to generate leads and retain business utilizing the Customer Relationship Management (CRM) and Marketing Automation Platform (MAP). Develop and implement comprehensive digital marketing strategies that encompass all the digital marketing channels. Perform other duties and projects as assigned. Qualifications Education and Experience: Bachelor’s Degree, preferably in Marketing or Information Technology with 5+ years of related digital marketing experience. Highly personable and confident communicator who can build and nurture relationships across diverse professional and global audiences. 3+ years experience creating content that resonates with a target audience and answers their unique pain points and questions. Experience implementing web design principles with light coding (UX/UI, SEO, HTML, CSS, etc.). Experience running corporate social media channels, driving both paid and organic traffic. 3+ years experience executing digital marketing campaigns from ideation to execution and reporting. 3+ years of collaboration with Sales & Marketing, ensuring a smooth lead management process. Fluent in English; multilingual is a plus. Benefits Competitive Financial Package: rewarding salary, uncapped bonus opportunities, 401(k) match program, and generous paid vacation and holidays. Health and Wellness Support: fitness reimbursement for the whole family, access to an on‑site fitness center, seasonal fresh food options at the restaurant, and free fresh fruit in break areas. Career Development and Advancement: opportunities for growth and development throughout the career. Continued Learning Opportunities: in‑house learning platforms, thousands of training resources both live and online, and tuition reimbursement for external post‑secondary pursuits. Service Opportunities: paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives. We are an equal‑opportunity employer. We consider all qualified applicants without regard to race, color, creed/religion, national origin, ancestry, citizenship or immigration status (where applicable), sex, sexual orientation, gender identity or expression, pregnancy/childbirth/breastfeeding or related conditions, age (40+), disability (including the use of a service animal), genetic information, marital status, familial or caregiver status, military or veteran status, status as a victim of domestic violence, reproductive health decision‑making, and any other status protected by applicable federal, state, or local law. We also prohibit retaliation for raising concerns or participating in an EEO process. Applicants who need a reasonable accommodation to apply or interview can email View email address on click.appcast.io. A post‑offer background check and drug screen is required. Additional pre‑employment requirements may be necessary based on position. Kemin is a drug‑free and tobacco‑free campus. #J-18808-Ljbffr Kemin Industries