Marketing Operations Coordinator
Kent Outdoors
Marketing Operations Coordinator
Destin, FL
For over 50 years KENT OUTDOORS has been the ultimate destination for outdoor enthusiasts, offering a curated collection of industry-leading brands driven by the pure pursuit of adventure.
KENT Outdoors is a collection of brands all obsessively focused on building the most innovative and reliable equipment for use in our most revered natural playgrounds. We relentlessly dream, build, and offer products that empower the very best days outside. We're a collection of outdoor fanatics, product geeks, marketing mavens, and entrepreneurs all focused on pushing through boundaries, both on land, and in the water.
Holding true to our roots while evolving for the future, the family of KENT brands today includes Absolute Outdoors, Arctic Shield, Aquaglide, Arbor Snowboards, Barefoot International, BOTE, Connelly, FatSac, Freedom Foil, Full Throttle, HO Sports, Hyperlite, KENT, Liquid Force, Margaritaville, O'Brien, and Onyx.
Your Impact
The Marketing Specialist keeps the marketing engine running day-to-day, turning strategic priorities into scheduled, assigned, and tracked action. This role owns the tactical layer of marketing execution: calendar and task management, proofing, shoot logistics, and day-to-day coordination with other departments like Sales, B2B, and Product. This role reports directly to the Director of Marketing and works closely with the Design Manager, Graphic Designers, and Social Media & Influencer Specialist to keep campaigns, content, and shoots moving on schedule and error-free.
Marketing Calendar & Task Management
- Turn marketing initiatives and priorities into actionable tasks, assigning owners, and due dates on the marketing calendar
- Maintain day-to-day accuracy of the marketing calendar: creating and assigning tasks, adjusting due dates as priorities shift, and communicating changes to affected team members
- Track down information, assets, or approvals designers need to complete assigned work
- Flag scheduling conflicts or at-risk deadlines before they become problems
Proofing & Quality Control
- Proof marketing materials such as email, SMS, paid media, design work, and web content, for spelling, grammar, consistency, and factual accuracy before final approval
- Check all links across email, SMS, paid media, and digital assets to confirm they're correct and functional before work goes live
- Maintain a consistent proofing process to catch recurring error types before they ship
Shoot Production & Logistics
- Work directly with the Director of Marketing and Social Media Specialist to coordinate shoot logistics such as location, date, and time
- Work with the Social Media Specialst to Secure talent and photographers/videographers, whether sourcing through the existing network or sourcing new talent as needed
- Take shot lists and product lists to check and prepare physical inventory to ensure the needed product is available, staged, and ready to go on shoot day
- Attend shoots as needed to serve as an extra hand and represent product knowledge on set
Cross-Functional Collaboration
- Partner with the Design Manager and Graphic Designers to keep design tasks unblocked and moving on schedule
- Serve as the day-to-day point of coordination across the marketing team
- Serve as the go-to point of coordination with other teams across the business, like Sales, B2B, and Product, for tasks needed from marketing
What You've Accomplished
- 1–3 years of experience in marketing coordination, production/traffic management, project support, or a similar tactical execution role
- Excellent organizational skills; comfortable managing multiple deadlines and moving pieces at once
- Sharp eye for detail, with strong spelling, grammar, and proofreading skills
- Experience coordinating logistics such as locations, schedules, vendors, or talent
- Clear, proactive communicator who follows up without being asked
Preferred
- Experience in outdoor, lifestyle, or consumer product brands
- Familiarity with project or task management tools (Asana, Monday, ClickUp, or similar)
- Experience on set for photo or video production
How You Thrive
You go "all out." You tend to approach everything you do with velocity. From your next exhilarating outdoor adventure to scaling meaningful peaks at work, you act with speed, direction, ethics, and forethought. Your efficiency is rooted in the knowledge that resources are not infinite. You are goal-oriented and focused on outcomes. When you see a challenge or obstacle to overcome, you jump in collaboratively to find a solution; team achievements should be celebrated more than individual performance. You are compelled to share your perspective because it is rooted in experience and synthesis thinking - you know that healthy debate yields better decisions. You are humble despite your impressive past accomplishments. Your communication style is honest and forthright, yet empathetic, with everyone.
KENT Outdoors is proud to be an Equal Opportunity Employer.
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