Social Media Marketing Manager - Welkom

About the Role Our client, a forward-thinking startup looking to expand its reach from Welkom , is actively seeking a dynamic and experienced Social Media Marketing Manager to join their team in a fully remote capacity. This pivotal role will be responsible for crafting and executing innovative social media strategies to enhance brand awareness, drive engagement, and foster a vibrant online community. You will be the voice of our client across all relevant social platforms, translating brand messaging into compelling social content. This is an exceptional opportunity to shape the social media presence of a growing company and make a tangible impact on its success. The ideal candidate is a creative thinker, a strategic planner, and a data-driven marketer with a proven ability to manage multiple social channels effectively in a remote setting. If you are passionate about building communities and leveraging social media to achieve business goals, this role is for you. Key Responsibilities Develop and implement a comprehensive social media strategy aligned with marketing objectives. Manage all company social media accounts, including content creation, scheduling, and publishing. Create engaging and shareable content tailored for platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Monitor social media trends, tools, and applications, and apply that knowledge to increase efficiency and effectiveness. Engage with followers, respond to comments and messages promptly, and foster community growth. Run and manage paid social media advertising campaigns, optimizing for performance and ROI. Analyze social media data, track key metrics, and generate regular reports on performance and insights. Collaborate with the marketing and design teams to ensure brand consistency and integrated campaign efforts. Identify and build relationships with relevant influencers and brand advocates. Stay up-to-date with platform changes and algorithm updates to maintain optimal performance. Requirements Bachelor's degree in Marketing, Communications, Public Relations, or a related field. 3-5 years of experience in social media marketing or digital marketing with a strong social media focus. Demonstrable experience in creating successful social media campaigns and growing online communities. Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Strong understanding of social media advertising platforms and best practices. Excellent written and verbal communication skills, with a creative flair for content creation. Analytical mindset with the ability to interpret social media data and derive actionable insights. Experience managing social media for a business or brand. Ability to thrive in a fast-paced, remote work environment. Understanding of the Free State market is beneficial. Benefits Fully remote work opportunity, offering flexibility and work-life balance. Competitive salary and potential for bonuses. Opportunity to shape and grow a brand's social media presence. Professional development and training in the latest social media trends. Collaborative and supportive remote team environment. Access to industry-leading social media marketing tools. Generous annual leave. #J-18808-Ljbffr Placements24