Marketing Director

Kforce's client in Hoboken, NJ is seeking an experienced Marketing Director to lead B2B marketing strategy and help advance a growing Account-Based Marketing (ABM) program. This role is ideal for a strategic marketing leader who has built scalable ABM and key-account frameworks, partnered closely with sales and senior leadership, and led teams delivering integrated campaigns that drive measurable growth. Key Responsibilities:

• Lead and evolve ABM strategy across priority and strategic accounts
• Develop scalable frameworks for account tiering, governance, executive sponsorship, and account planning
• Partner with Sales, Customer Success, and leadership to align marketing programs with commercial priorities
• Oversee integrated campaigns, content, demand generation, executive engagement, and major industry events
• Evaluate and optimize ABM technology, CRM, analytics, and account-intelligence tools
• Lead, coach, and develop a high-performing marketing team
• Track KPIs and use customer, campaign, and market insights to improve engagement, pipeline influence, and account growth
• Proven experience building and executing B2B ABM strategies
• Hands-on experience designing a formal strategic/key account management model, including account tiering and governance
• Strong background leading B2B marketing strategy, teams, campaigns, and programs
• Experience partnering with senior leaders and cross-functional stakeholders
• Strong communication, planning, analytical, and organizational skills
• Experience with ABM platforms such as Demandbase, CRM tools, and funnel/attribution analytics is a plus
• Background in technology, SaaS, publishing, platforms, professional services, or other complex B2B environments preferred

What Makes This Opportunity Exciting: This is an opportunity to make an immediate impact while helping shape a more sophisticated approach to ABM and strategic account marketing. You'll have the chance to influence how priority accounts are identified and supported, strengthen marketing capabilities, and leave behind scalable processes and strategies that support continued growth.