Marketing Technology Program Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing Technology Program Manager based in the United States . In this role, you will drive technology and operational programs that help a global B2B marketing organization scale, innovate, and improve performance. Sitting at the intersection of marketing, technology, data, and program management, you will translate business needs into scalable systems, efficient workflows, and measurable outcomes. You will lead cross-functional initiatives spanning campaign optimization, marketing measurement, account-based marketing, and online events. Partnering closely with product, engineering, marketing, and sales teams, you will coordinate complex projects from discovery and planning through implementation and adoption. You will also champion AI-powered tools, automation, and process innovation to remove bottlenecks and increase productivity. This is an opportunity to combine strategic thinking with hands-on execution in a fast-paced, globally distributed technology environment. Accountabilities - Lead one or two marketing technology programs at a time, overseeing end-to-end delivery, milestones, communications, cross-functional workstreams, and roadmap updates. - Improve digital campaign effectiveness through personalization, content optimization, audience targeting, and coordination with recommendation systems. - Strengthen marketing measurement by establishing consistent campaign identifiers and connecting marketing activity, spending, engagement, leads, and downstream business outcomes. - Develop and coordinate account-based marketing initiatives, including target-account identification, personalized campaign experiences, engagement tracking, and account penetration measurement.

- Oversee online event and community programs, covering digital promotion, registration, attendance, content delivery, audience engagement, follow-up, and performance measurement. - Identify recurring marketing process and technology challenges, define program objectives and success metrics, and establish repeatable processes that scale. - Collaborate with product and engineering teams to define business requirements, coordinate discovery, and translate operational needs into product requirements for internal tools. - Manage third-party software selection, requirements, contracting, implementation, adoption, and enhancements to existing platform implementations. - Coordinate reviews, pilots, and stakeholder feedback; consolidate requested changes, identify launch-blocking issues, and escalate risks when necessary. - Drive continuous operational improvements through automation, AI-powered tools, and workflow redesign. - Maintain scalable documentation and coordinate delivery with offshore production teams and distributed stakeholders across time zones. - Use data analysis, dashboards, queries, and AI tools to evaluate performance, inform decisions, and collaborate with analysts and data scientists on more complex analytical needs. Requirements - At least 6 years of experience in B2B marketing operations, marketing technology, or a related program management role within a high-growth technology environment. - At least 3 years of hands-on experience with some or all of the following: marketing automation platforms, CRM systems, audience targeting and personalization, campaign measurement, account-based marketing, and online events or webinars. - At least 3 years of experience managing cross-functional marketing, sales, and engineering initiatives from planning through delivery. - Demonstrated experience building and deploying AI agents, with concrete examples of agents developed and ways AI is used in daily workflows beyond conversational chat.