Marketing Analytics Specialist

Marketing Analytics Specialist

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locations

Malvern, PA

time type

Full time

posted on

Posted 30+ Days Ago

job requisition id

179954

Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Marketing Analytics Specialist to join our dynamic team and drive smarter marketing through data.

As a Marketing Analytics Specialist, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.

What You'll Do

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.

• Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.

• Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.

• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.

• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.

• Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.

• Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.

Qualifications

• Minimum of five years related work experience.

• 3+ years of experience in marketing analytics or business intelligence.

• Undergraduate degree or equivalent combination of training and experience.

• Proficiency in Tableau, SQL, and Excel.

• Python, AWS/Redshift and Adobe Analytics experience a plus.

• Strong analytical and storytelling skills.

• Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.

• Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).

• Ability to manage multiple priorities and meet deadlines.

At Vanguard, we’re committed to doing what’s right for our clients—and that starts with our crew. You’ll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters. Learn more about our Marketing organization at Vanguard here. (

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.