Marketing Analyst

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: Description:This position is responsible for performing financial, operational, and other technical ad-hoc analysis for Marketing at Seminole Hard Rock Hotel & Casino Tampa. This position specializes in using data and technical skills to contribute to the improvement of marketing performance both operationally and financially.Essential Job FunctionsPosition reports to the Director of MarketingUtilizes SQL to collect data from various databases to develop reports and perform ad-hoc analysis on projects requested by departmental managementAssists department in expanding internal skillset of Tableau to increase available dashboards (including Tableau Pulse), data alerts for internal business users and further enable Tableau’s AI infrastructureAssists team in developing daily, weekly, and monthly reporting across within marketing department at Seminole Hard Rock Hotel & Casino TampaAssists with development of marketing financial review presentationsLearn and retain all casino mathematics equations and key performance indicators across all departmentsClearly communicates findings to key stakeholders, seeks their support, and keeps them informed of changes that may have impact on the businessPartners with our database marketing team to schedule email and direct mail campaignsResponsible for daily, weekly, and monthly reporting across multiple departments and properties within Seminole GamingDevelops historical, current, and potential future trend analysisDevelop and maintain appropriate financial and operating metrics for use by management in decision makingSupports departmental goals and ensures performance measures are understood and achieved by managersAbility to prioritize projects to balance the support of broad initiatives, reporting and ad-hoc analysisIf needed, develop and maintain advanced Excel tools utilizing PowerPivot and VBAValidates results to ensure reporting accuracyFirm understanding of gaming offers, direct marketing and casino guest loyalty with ability to interpret ad-hoc/post-analysis results and recommend changes to marketing strategyAssists with developing, coordinating, and implementing direct mail programs, email programs, and marketing programs that drive volume, retention, and revenueAssists the annual budgeting processAssists in business and financial planning, including short- and long-term forecastingQualificationsBachelor or Associate’s degree required in the area of Marketing, Finance, Statistics, Economics, or Business Management; additional BI certification a plus. Require 3+ years of related business experience as a business/financial analyst or similar position, preferably within the casino hotel industry. 3+ years of experience with analytic BI tools such as SQL, Oracle, Tableau, Excel, and Salesforce preferred.Strong quantitative and analytic skills with demonstrated success in analytic roles, including (but not exclusive to) financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analyticsDemonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex conceptsHave ability to communicate all analytical findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the enterpriseForecasting experience preferred, but not requiredVBA experience preferred, but not requiredStrong analytical skills required, including a thorough understanding of how to interpret employee business needs and translating them into operational requirementsSelf-sufficient, requiring some limited supervision over job knowledge, expectations, and successful project completionHighly personable, able to easily articulate information and build strong relationships across multiple internal departments and potentially multiple external propertiesMust have a high proficiency level with Microsoft ExcelMust possess ability to manage multiple projects at onceMust be very detail-orientedMust possess the ability to define problems, collect/sort/manipulate large amounts of data from multiple sources, establish facts, test theories, and draw valid conclusionsWork Environment:Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second hand smoke and excessive noise.While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.The Company gives preference in all of its employment practices to Native Americans. First preference in hiring, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements. #J-18808-Ljbffr Seminole Hard Rock Hotel & Casino Tampa