Lead Product Manager

Role Description

The Lead Product Manager, Mobile App Content & Personalization will focus on maximizing the impact of brand storytelling, product activation, content experiences, and personalization initiatives within Under Armour's mobile app experience across iOS and Android.

• Partner closely with product, design, engineering, marketing, merchandising, and site operations teams to deliver engaging mobile experiences.
• Own a roadmap focused on content, personalization, and consumer engagement.
• Shape how athletes discover relevant products, content, and experiences throughout their journey while driving measurable business outcomes.

Your Impact

• Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives.
• Partner with marketing, merchandising, and site operations teams to bring campaigns, product launches, seasonal moments, athlete stories, and commercial initiatives to life within the mobile app.
• Define product strategy and requirements for content experiences, personalization initiatives, product storytelling, and discovery experiences.
• Partner closely with personalization teams to identify opportunities for more relevant and engaging consumer experiences.
• Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization.
• Analyze customer feedback, product analytics, market trends, and competitive benchmarks to identify new opportunities.
• Identify and execute test-and-learn opportunities that improve content performance, consumer engagement, conversion, and overall app experience.
• Build compelling product narratives and clearly communicate strategy, priorities, tradeoffs, and roadmap direction to stakeholders.
• Partner with engineering teams to deliver scalable, high-quality experiences across iOS and Android.
• Champion a mobile-first mindset by continuously exploring new ways to connect athletes with relevant content, products, and experiences.

Qualifications

• Bachelor's degree plus 5+ years of relevant experience, or Master's degree plus 3+ years of relevant experience, or equivalent combination of education and experience.
• 5+ years of experience in software, technology, eCommerce, digital product, mobile applications, or related consumer-focused fields, including 3+ years in product management.
• Experience leading digital product initiatives within mobile applications and delivering consumer-facing experiences across iOS and Android.
• Strong product strategy, prioritization, roadmap management, and execution skills.
• Experience partnering with marketing, merchandising, and site operations teams.
• Data-driven mindset with experience using analytics, experimentation, customer feedback, and consumer insights.
• Excellent communication and stakeholder management skills.
• Experience with content strategy, personalization, merchandising, campaign activation, or consumer engagement is a plus.

Requirements

• Location: Home Office
• Work Schedule: Fully Remote
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
• Relocation: No relocation provided

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts.
• Competitive 401(k) plan matching.
• Maternity and Parental Leave for eligible and FMLA-eligible teammates.
• Health & fitness benefits, discounts, and resources to promote physical activity and overall well-being.

Company Description

At Under Armour, we are committed to empowering those who strive for more. Our values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.