Sr. Manager, Marketing Engineering

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Summary of the Job:

This role is the strategic and operational leader of FNBO's Marketing Engineering function — a team responsible for the data infrastructure, automation, file production, and criteria frameworks that power consumer marketing at scale. More than a manager, this individual serves as a critical connector of our marketing strategy to how our marketing data is connected, activated, and evolved to drive meaningful consumer experiences across FNBO's marketing operations.

At the center of this connection is the intersection of FNBO's enterprise data environment — anchored in Snowflake — and its external marketing execution ecosystem, powered in the digital space by the Zeta Marketing Platform (ZMP). This leader ensures that data flows intelligently between these environments, that the right data reaches the right systems at the right time, and that the marketing operations teams are empowered to act on it effectively. This person is always asking what else we can do to ensure the data in our marketing platform can drive personalized experiences through various channels — ensuring that their team is utilizing all the capabilities available on our marketing platform for existing customers.

This role also owns ensuring FNBO's acquisition data platform and relationship are continuously meeting the needs of the organization by consistently evaluating vendor strategy and capabilities — making it a critical driver of how FNBO sources and activates prospecting data for consumer and small business acquisition efforts.

The ideal candidate will demonstrate exceptional ability to optimize marketing operations, build collaborative relationships across business units, lead process improvements, and consistently deliver measurable business results through operational efficiency and data-driven decision making. Focusing on ensuring that their team is always providing the data strategy, criteria, and connection to support the marketing strategy team's efforts. This team lives in operations, but with a deep understanding of all of our data, they provide the recommendations, think beyond the questions asked, and finally ensure the data is available to drive business outcomes.

About This Role:

Strategic Vision & Data Leadership

• Define and own the forward-looking vision for how marketing data is structured, accessed, and activated across the Partnership Division — consistently pushing beyond what is asked to identify new opportunities for data to drive business outcomes
• Champion the use of Snowflake and Snowflake views as the foundational data layer for marketing operations, serving as the primary marketing voice in enterprise data architecture conversations alongside Data Engineering and IT
• Develop and maintain a strategic roadmap for how FNBO's data connects to and powers experiences within Zeta / ZMP — including ZMP audience builds and activation — with a continuous focus on unlocking new platform capabilities to drive personalized, multi-channel experiences for existing customers
• Continuously evaluate data platforms, ensuring long-term sustainability and leveraging AI and agents within both Zeta / ZMP and Snowflake as appropriate
• Drive the strategic vision to make data more accessible, ensuring that the team is leveraging AI as well as all functionality available to them within Zeta / ZMP to tell a data story for the strategists
• Proactively identify gaps between current data capabilities and marketing strategy needs — bringing recommendations forward before they are requested, and ensuring the team is always operating at the leading edge of what is possible

Acquisition Data Platform Ownership

• Own the end-to-end relationship with FNBO's acquisition data platform vendor, including contract management, performance accountability, and day-to-day partnership
• Continuously evaluate vendor strategy, capabilities, and market alternatives to ensure FNBO has access to the best available data for consumer and small business acquisition efforts
• Lead any vendor transition process end-to-end — including requirements definition, competitive evaluation, selection, and implementation oversight
• Ensure acquisition data quality, coverage, and compliance standards are met and continuously improved
• Serve as the internal subject matter expert on acquisition data capabilities and how they integrate with the broader marketing data strategy as well as connect to the respective channels

Marketing Operations Enablement

• Serve as the data strategy and operational backbone for the marketing strategy team — ensuring the right criteria, data connections, and outputs are always in place to support campaign execution
• Translate complex business requirements from marketing operations teams into scalable technical solutions, audience strategies — including ZMP audience construction and activation — and data outputs
• Ensure the team is consistently leveraging the full capabilities of FNBO's marketing platform to support existing customer engagement and personalization goals
• Oversee the governance and continuous improvement of automated strategies that increase the speed, accuracy, and efficiency of marketing execution
• Ensure pricing and criteria frameworks remain current, accurate, and aligned to product strategy and compliance requirements

Team Leadership & Development

• Lead, mentor, and develop a team of marketing engineering professionals spanning automation & file strategy, pricing & criteria disciplines, and data output
• Cultivate a team culture that thinks beyond the immediate ask — one that deeply understands FNBO's data assets and proactively brings recommendations that advance the marketing strategy
• Set clear performance expectations, provide ongoing coaching, and actively invest in the career development of each team member
• Build a high-performing, collaborative environment that balances technical rigor with strategic curiosity

Cross-Functional Partnership

• Build and maintain strong collaborative relationships across Marketing, Data & Modeling, IT, Compliance, and external partners to drive alignment and execution
• Serve as a key contributor and influential voice in FNBO's Snowflake data strategy, ensuring marketing data needs are well-represented in enterprise decisions owned by Data Engineering and IT
• Collaborate closely with the Marketing Technology team that owns the Zeta / ZMP vendor relationship as well as the Print & Content team that owns the Naehas vendor relationship, contributing data strategy and integration expertise to maximize platform effectiveness
• Represent Marketing Engineering in cross-functional planning sessions, roadmap discussions, and strategic initiatives — consistently connecting operational capabilities to broader business outcomes

Governance & Compliance

• Ensure all data handling, file production, and marketing automation activities adhere to applicable regulatory requirements and FNBO's data governance standards
• Maintain clear documentation of data flows, file specifications, vendor integrations, and system dependencies
• Guide team to build appropriate controls and monitoring for all marketing data functions
• Uphold data privacy and security standards across all acquisition and customer data touchpoints

The Ideal Candidate for This Role:

Key Skills

• Data Strategy & Vision — Ability to develop and articulate a compelling, forward-looking vision for how data powers marketing experiences; thinks beyond the question asked
• Snowflake Expertise — Strong working knowledge of Snowflake, including views, data sharing, and how to leverage the platform in a marketing data context
• SQL Familiarity — Working knowledge of SQL sufficient to engage meaningfully with technical teams, evaluate data outputs, and provide informed direction; hands-on coding proficiency is not required
• Marketing Technology Fluency — Familiarity with enterprise marketing platforms and CDPs; experience with Zeta / ZMP or comparable platforms preferred, including audience construction and activation capabilities
• AI & Emerging Technology Awareness — Awareness of how AI and agent-based capabilities within platforms like Snowflake and ZMP can be leveraged to advance marketing data strategy
• Vendor Ownership & Evaluation — Proven ability to manage external vendor relationships, continuously assess market capabilities, and lead competitive evaluations and platform transitions
• People Leadership — Demonstrated success leading, developing, and inspiring technical and analytical teams
• Technical Translation — Skilled at bridging the gap between enterprise data infrastructure and marketing business needs
• Cross-Functional Influence — Comfortable operating as a key contributor and advocate in conversations owned by other teams (Data Engineering, IT, Zeta partnership)
• Proactive Problem Solving — Solutions-oriented mindset that anticipates needs, surfaces recommendations independently, and drives decisions with incomplete information
• Communication & Storytelling — Able to communicate complex data and technology concepts clearly to both technical and non-technical audiences
• Regulatory Awareness — Understanding of data privacy, compliance, and governance requirements in a regulated financial services environment

Minimum Qualifications

Required

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, or a related field
• 6+ years of experience in marketing technology, data strategy, marketing operations, or a related discipline
• 3+ years of people management experience, with a track record of developing high-performing teams
• Demonstrated experience working with Snowflake or comparable cloud data platforms in a marketing context
• Experience owning or managing external vendor relationships, including contract and performance accountability
• Strong understanding of data governance, data quality, and compliance considerations in a regulated industry

Desired

• Experience with Zeta Marketing Platform (ZMP) or comparable enterprise marketing platforms, including audience building and activation
• Background in credit cards or financial services
• Experience leading a vendor evaluation, RFP process, or platform transition
• Familiarity with SQL or other data querying languages
• Experience with acquisition data platforms, data cooperatives, or third-party data providers
• MBA or advanced degree in a relevant field

Other

• Occasional travel may be required for vendor meetings or industry
• This role has an onsite requirement of at least 3 days per week

Candidates must possess unrestricted work authorization and not require future sponsorship.

Compensation:

Compensation range (base pay): $91,691.00-$155,874.00

This role may have a specific starting pay within this range.

Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.

Work Environment:

It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.

Benefits Overview:

We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Time Off Programs

• Health Savings Account (HSA)/Dependent Care

• Employee Banking

• Growth Opportunities

• Tuition Assistance

• Short-Term/Long-Term Disability Insurance

Learn more about FNBO benefits here:

For additional information regarding compensation and benefits, e-mail FNBO at View email address on aiapply.co. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.

Job number: R-20261351

Equal Opportunity & Belonging:

FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.

Learn more here.

FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.

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Application Deadline:

All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.