Local Marketing Strategist

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

The Local Marketing Strategist is responsible for bringing Brightspeed’s local marketing strategy to life across priority markets, partnerships, community initiatives, local digital channels, and customer touchpoints. This role helps manage local marketing programs, track performance, and develop recommendations that strengthen market-level awareness, trust, consideration, and fiber adoption.

Reporting to the Senior Manager, Local Marketing and Partnerships, this role translates local marketing priorities into scalable programs, operational processes, and internal communications that support acquisition, retention, reputation, and overall market growth.

A key focus of this role is supporting Brightspeed’s Local Authority strategy, including local SEO, AEO, and GEO initiatives that strengthen local discoverability, improve digital visibility, and support more efficient customer acquisition. This role also supports the Content team’s practical use of enterprise AI tools, including ChatGPT, to improve workflow efficiency, content development, reporting, presentations, and knowledge sharing.

Key Responsibilities

• Translate local marketing strategy into market-level initiatives that support acquisition, retention, reputation, community engagement, and fiber adoption.

• Support execution of Brightspeed’s Local Authority strategy, including local SEO, AEO, GEO, Google Business Profile coordination, local landing page inputs, partner visibility opportunities, and market-level content.

• Track Local Authority progress and performance to identify opportunities to improve organic visibility, reduce paid-media dependence, and support more efficient customer acquisition.

• Manage the development and implementation of local marketing programs across events, sponsorships, partnerships, local content, community initiatives, and customer communications.

• Work closely with Local Marketing Managers, Brand, PR, Social, Digital, Creative, Sales, Legal, Finance, Procurement, Government Affairs, Operations, and agency partners to ensure local initiatives are aligned and effectively executed.

• Develop and maintain local marketing playbooks, templates, workflows, reporting tools, and process documentation.

• Support the team’s adoption and practical use of enterprise AI tools, including ChatGPT, by developing prompts, templates, workflows, and use cases that improve efficiency while maintaining brand, legal, privacy, and compliance standards.

• Act as a day-to-day resource for Local Marketing Managers and cross-functional partners seeking guidance on local marketing strategy, program execution, and operational processes.

• Support performance tracking, market analysis, and insight development to inform future local marketing initiatives.

• Support project management and coordination of vendor, agency, contract, budget, invoicing, and accounts payable deliverables.

• Develop presentations, leadership updates, market summaries, and performance readouts that communicate local marketing priorities, progress, results, and recommendations.

• Stay informed on local market trends, competitive broadband activity, community engagement opportunities, and emerging SEO/AEO/GEO best practices.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Qualifications

• 5-8 years of experience in local marketing, integrated marketing, marketing strategy, marketing operations, partnerships, sponsorships, events, or related roles.

• Experience executing marketing strategies and programs across multiple markets, channels, or stakeholder groups.

• Strong understanding of local marketing, community engagement, partnerships, sponsorships, and market-level activation.

• Familiarity with local SEO, AEO, GEO, Google Business Profiles, local listings, content strategy, reputation management, or digital discoverability.

• Demonstrated ability to manage marketing programs from planning through execution, reporting, and optimization.

• Experience translating complex business, marketing, or operational initiatives into clear executive communications, business cases, presentations, or implementation plans.

• Demonstrated ability to identify practical AI use cases and support AI-enabled workflows that improve team efficiency, knowledge sharing, content quality, and strategic output.

• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.

• Ability to interpret marketing performance metrics, market insights, and program results to develop recommendations.

• Experience supporting vendor management, agency coordination, contract workflows, budget tracking, invoicing, or accounts payable processes.

• Excellent written and verbal communication skills.

• Proficiency with PowerPoint, Excel, Teams, Asana, Jira, or similar project management and collaboration tools.

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Ability to travel up to 15% to support market visits, team meetings, events, or priority initiatives.

Physical Demands & Work Conditions

· Primarily office-based role with extensive use of computer and standard office equipment

· May require occasional travel (up to ~20%) for vendor management, site visits, or leadership meetings

· Ability to work extended hours, including evenings or weekends, as business needs require

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Inclusion and belonging  are at the center of our grounding belief in Being Real .

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact View email address on jobradars.com to initiate the accommodations process.

For all applicants, please take a moment to review our Privacy Notices:

• " rel="noopener noreferrer"> Brightspeed’s Privacy Notice for California Residents
• " rel="noopener noreferrer"> Brightspeed’s Privacy Notice