Senior Marketer (Remote)
$74.9k - $112.3kConstellation Brands
The On-Premise Execution Senior Specialist is responsible for supporting the execution and achievement of Annual Business Plan (ABP) targets for the On-Premise Channel within their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Gold Network distributor partners in their given geography. Specialist's primary focus will be on driving superior retail execution against our on-premise sales priorities and overarching channel strategies and will be pivotal in managing local market execution, supporting the development and delivery of local business plans in coordination with our distributor management teams, driving increased distribution and availability of our beer portfolio across the market, and ensuring our world class brands are best positioned at retail to optimize sales and market share growth as a leading supplier of beer across the U.This position will work closely with CBI's local distributor management team and Gold Network distributor partners to enhance overall market execution and ensures delivery of business plan targets supporting the on-premise channel and strategic accounts across the market.
Responsible for the local market execution of on-premise strategies and initiatives across assigned areas of responsibility.
Works in conjunction with their Senior On-Premise Market Execution Manager, CBI's On-Premise National & Key Account teams, local distributor management team, and Gold Network Distributor partners on the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility.
Prioritize local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level. Build and maintain strong relationships with the owners, operators, and managers of local strategic national/regional/independent accounts across assigned market. Executes CBI's on-premise strategies and key sales initiatives across these accounts, and responsible for supporting the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business.
Work with and assist the Senior On-Premise Market Execution Manager in building localized on-premise development plans including sales, distribution, and promotional efforts. Identify, prioritize, and activate programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation's target demographics and strategic growth initiatives. As the local on-premise market expert, keeps up to date with influencer/strategic accounts that can impact the overall market performance.
Reports local market activity, insights, and key business updates to Senior On-Premise Market Execution Manager and key stakeholders of the sales leadership team on a regular basis.
Responsible for the execution of local market plans to increase distribution and availability of our industry leading brand in both draft and package formats across the on-premise channel.
Responsible for driving best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.
Works in partnership with geographic business team and local distributor partners to ensure brand initiatives and programs are brought to life through best-in-class retail execution at the local market level. Ensures national & key account programming is executed at the local market level.
Works in partnership with the broader sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve goals.
Manage the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution team.
Ensure support tools, market investments, brand activations, and local market investments are aligned against key on-premise sales priorities and are managed appropriately.
A Bachelor's degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
- 4+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred). Working knowledge of the promotional marketing process.
- Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
- Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs.
- Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
- Must be able to sit and/or stand for long periods of time and work at desk/personal computer for extended periods of time.
Primary work environment is a professional corporate office and in trade.
Must have a valid driver's license, be able to drive a car and travel via plane/train as needed.
Job Type: Full time
For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
$133k - $150k
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