Marketing Manager

Job Description

Job Description

POSITION SUMMARY

The Marketing Manager helps lead the company’s marketing department by ensuring successful brand management, lead generation and public relations. Supports the vision, mission and values of Woods Basement Systems, inc.

ESSENTIAL JOB FUNCTIONS

• Lead Generation

o Develops the annual marketing plan and budget that will meet company lead quota within the budgeted cost for such leads.

o Analyzes the progress of the annual plan weekly, monthly and quarterly at regular intervals and makes necessary adjustments per DMA (Zones) based on known results from all tracking database and excel spreadsheets.

o Sharing results to make knowledgeable adjustments and collaborating with national dealership teams.

o Identifies, exhibits at, and evaluates events to drive lead generation and community awareness.

o Oversees content calendar for social channels, websites, widgets, newsletters, and blogs.

o Manages digital marketing partners to execute strategies to generate leads on all digital platforms to include email marketing.

o Negotiate traditional media buys with local vendors for direct lead generation and public relations.

• Brand Management

o Ensures all marketing materials, both internal and external, are on brand, represent the company well, updated regularly and fit the current strategy.

o Ensures the company’s and vendors’ marketing efforts are cohesive.

o Works with human resources to formulate and execute the company’s employment brand.

• Public Relations

o Proactively announces appropriate company information to the media and other communication channels.

o Responds to media inquiries and requests.

o Ensures responses to reviews and questions from a variety of sources are responded to accurately and within a reasonable time frame.

o Interfaces with community organizations to promote the company.

• Marketing Materials

o Creates and/or provides creative direction regarding the company’s marketing materials, including marketing campaigns, social media, written materials, videos, graphics, TV and Radio ads, and the like.

o Utilizes resource provided by our dealership support networks but not limited to these two resources, to assist with all marketing as determined appropriate to meet annual department quotas and goals.

DIRECT REPORTS

Marketing Specialist(s)

Intern(s)

POSITION REQUIREMENTS

• Knowledge of online and offline marketing best principles and practices.

• Ability to understand, speak, read, and write in English.

• Ability to detect/recognize information in written materials and on computer screen 99% of time.

• Ability to operate personal computers and programs; apps, and the like.

• Four (4) years of college (preferred) and 4+ years of experience in marketing OR a combination of education and experience to illustrate a proven track record in this field.

• Valid Driver’s License, Safe Driving Record, Ability to Drive for the company

PHYSICAL REQUIREMENTS: 0-24% 25-49% 50-74% 75-100%

Seeing:

Must be able to see well enough to read reports, data, statistics & information on computer screen. X

Hearing:

Must be able to hear well enough to communicate

on the telephone and in person. X

Standing/Walking: X

Fingering/Grasping/Feeling:

Must be able to operate computer & calculator.

X

Climbing/Stooping/Kneeling: X

PHYSICAL DIMENSIONS for Lifting, Carrying, Pushing, Pulling:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to move objects. Job involves sitting most of the time. Jobs are sedentary if standing and/or walking are required only occasionally. If working events, 1) ability to transport equipment in own vehicle, 2) ability to exert up to 50 lb. of force occasionally in setting up and tearing down booths, 3) ability to stay upright/stand for up to eight hours at a time, 4) ability to move about and move to/from and work from the floor level.

NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this position. Such statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of this position. All employees are requested to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. This document is subject to change at any time without notice.