Marketing Manager

Job Roles and Responsibilities

• Develop and execute comprehensive marketing strategies to support business growth.
• Plan and manage inbound lead generation campaigns.
• Manage website content, SEO initiatives, email marketing campaigns, and social media platforms.
• Create and distribute marketing content including blogs, newsletters, educational materials, videos, and market updates.
• Coordinate educational events, webinars, workshops, and client appreciation events.
• Manage event logistics, invitations, promotional materials, and post-event communications.
• Identify sponsorship, networking, and community outreach opportunities to strengthen brand awareness.
• Ensure all marketing materials comply with applicable industry regulations and company standards.
• Monitor and analyze marketing performance metrics including ROI, lead generation, conversion rates, and campaign effectiveness.
• Manage CRM data and marketing automation activities.
• Collaborate with leadership to support business development initiatives.
• Recommend improvements based on marketing analytics and customer engagement data.
• Maintain brand consistency across all marketing channels.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of marketing experience.
• Experience in financial services, wealth management, insurance, legal, or other regulated industries preferred.
• Knowledge of marketing compliance requirements within regulated industries preferred.
• Experience with CRM platforms and email marketing systems.
• Experience with digital marketing, SEO, and social media management.
• Proficiency with content creation and graphic design tools.
• Strong analytical, communication, and project management skills.
• Experience measuring campaign performance and marketing ROI.

• Retirement Savings Plan.
• Employer Matching Contributions.
• Paid Time Off.
• Paid Holidays.
• Financial Planning Benefits.
• Performance Bonus Opportunities.
• Career Growth Opportunities.