Marketing Specialist Sr

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Specialist Senior within PNC's Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Tyson’s Corner, VA, Birmingham, AL, Chicago, IL or Houston, TX. Key Responsibilities Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy. Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals. Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes. Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings. Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages. Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated. Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI. Preferred Qualifications 3+ years of B2B or C2B marketing experience; financial services experience a plus. Proactive, results-oriented mindset with strong prioritization skills. Ability to manage multiple projects simultaneously in a fast-paced environment. Confident leading meetings and/or engaging with stakeholders. Experience working in large, matrixed organizations with cross-functional partners. Strong PowerPoint and visual storytelling skills. Core Competencies Business Acumen: Demonstrates ability to execute within the business, align to strategic priorities, and incorporate key considerations into decision-making while balancing stakeholder needs. Business Data Analysis: Leverages data and analytics tools to gather insights, evaluate performance, and develop recommendations that inform business decisions. Collaboration: Works effectively across teams and functions to support shared goals, build alignment, and solve business challenges. Decision Making & Critical Thinking: Identifies issues, applies structured thinking, and supports sound decision-making within scope of role. Effective Communication: Communicates clearly and concisely in presentations and written materials; adapts messaging for different audiences and incorporates feedback. Effectiveness Measurement: Understands key performance metrics and contributes to measuring, tracking, and communicating results. Marketing Function Expertise: Applies knowledge of marketing strategy, programs, and processes to support execution of campaigns and initiatives. Marketing Systems & Tools: Utilizes marketing platforms and tools to manage campaigns, analyze performance, and support day-to-day execution. Equal Employment Opportunity PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. #J-18808-Ljbffr