Senior Ecommerce Marketing Specialist (Retention, Lifecycle & Growth)

Plum Diamonds is a growing, women-owned fine jewelry ecommerce brand specializing in customized lab diamond rings ~ we're excited to meet the newest critical part of our Chicago team. Role Overview We’re seeking a smart, action-oriented Senior Ecommerce Marketing Specialist to help drive growth through strong campaign execution, retention marketing, and smooth product launches across Shopify and Klaviyo. You’ll work closely with the founder to run the marketing calendar, grow retention revenue, coordinate launches, and keep campaigns moving across internal teams and agency partners. This is a high-impact opportunity for someone who wants meaningful ownership inside a growing entrepreneurial brand. Plum Diamonds is a woman-owned fine jewelry brand that strives to delight and do right by our customers, team, and environment. Success Looks Like Smooth holiday and promotional execution that drives YoY revenue and lead growth Higher repeat customer rate through stronger retention programs Increased customer lifetime value through repeat purchases and gifting Organized, polished launches delivered on time Better agency coordination and clearer performance visibility Marketing feels proactive, nimble, and well-managed Campaign, Calendar & Launches Help manage and execute the day-to-day marketing calendar across email, SMS, promotions, launches, seasonal moments, and digital campaigns Keep campaigns organized, on schedule, and moving forward across teams Coordinate with the founder, Brand Marketer, freelancers, agencies, and outside partners Help turn larger ideas into clear action plans and successful launches Ensure marketing channels stay aligned around key priorities and promotions Own timelines, follow-up, and readiness across campaigns so nothing stalls Support product launches, promotions, and seasonal campaigns onsite Partner with the founder and team to determine what assets, imagery, and messaging are needed across PDPs, collection pages, landing pages, and campaign touchpoints Ensure assets are requested, organized, and handed off for timely upload and launch execution Confirm all updates are completed accurately and on time before launch QA site updates and promotions before they go live Help maintain a polished, high-converting customer experience Email & SMS Manage the email marketing calendar and lifecycle campaign plan Partner with your internal email partner on messaging direction, audience targeting, and promotional focus Collaborate on campaign strategy and creative concepts, while partnering on final execution and launch readiness Optimize key flows such as welcome, browse abandonment, cart abandonment, post-purchase, win-back, and VIP journeys Develop ongoing testing plans across subject lines, segmentation, send timing, creative concepts, and offers Monitor engagement, deliverability, and retention revenue performance Use performance insights to improve future campaigns and lifecycle strategy Loyalty, Referral & Retention Help manage loyalty and referral programs through Yotpo or similar platforms Recommend ways to improve repeat customer rate, referrals, and customer lifetime value Support onsite conversion and retention tools such as Gorgias Convert, Wishlist, and similar platforms Test new ideas that improve customer engagement and repeat purchase behavior Agency & Partner Coordination Coordinate with agency partners on timing, promotions, assets, and launches Keep partners aligned with business priorities and deadlines Review results and surface opportunities Reporting & Insights Track core campaign and retention metrics such as repeat customer rate, email performance, and average order value Review campaign results regularly and identify what is working or where improvements are needed Share clear takeaways, opportunities, and recommendations with the founder Help track tests, learnings, and next steps over time Support simple recurring reporting using existing tools and dashboards Creative Growth Initiatives Bring fresh ideas for campaigns, launches, partnerships, and growth opportunities Embrace a test-and-learn mindset by trying new ideas and iterating quickly Stay aware of ecommerce trends, customer behavior shifts, and useful new tools Look for practical, scrappy ways to improve performance without unnecessary complexity What You'll Bring 3+ years of experience in ecommerce, digital marketing, lifecycle marketing, or DTC marketing Experience with Klaviyo or similar email/SMS platforms Strong project management skills with the ability to keep multiple initiatives moving at once Comfortable using data to evaluate performance and make recommendations Strong communicator who works well across teams and external partners Entrepreneurial mindset with a bias toward action Excited to test, learn, and improve continuously Detail-oriented with high standards for execution Shopify familiarity is preferred What We Offer Competitive base salary + performance bonus opportunity of up to 20% annually Paid time off Growth opportunity within a fast-growing, entrepreneurial brand Direct collaboration with the founder and meaningful ownership over your work A supportive, in-person team environment where strong ideas can move quickly We're downtown Chicago, and this is an in-person role. #J-18808-Ljbffr Plum Diamonds