Retention Marketing Specialist

Retention Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a fast-scaling telehealth and wellness company operating in the subscription health space. They are building a high-output marketing function powered by AI-enabled workflows, a performance-driven team culture, and a deep commitment to long-term customer value. With a strong foundation in direct-to-consumer growth, they are investing heavily in lifecycle infrastructure to drive retention, repeat purchases, and lifetime value at scale. This is a company where marketers have real ownership, real data, and real impact.

The Retention Marketing Specialist will own email and SMS marketing across the full post-acquisition customer journey, driving engagement, retention, and long-term LTV through tools like Customer.io and AI-assisted workflows. This role combines strategic thinking with daily hands-on execution - building flows, writing copy, segmenting audiences, and reporting on performance. The Retention Marketing Specialist will be a core contributor to one of the highest-leverage functions in the business.

Fully Remote (Work from Home) | 9 AM - 5 PM EST

Key Responsibilities

Lifecycle Email Marketing

• Build, manage, and optimize email flows for onboarding, engagement, win-backs, and retention.
• Write or refine email copy, leveraging AI tools for speed and consistency.
• Develop segmentation strategies using customer data, purchase behavior, and lifecycle stage.
• Monitor deliverability, open rates, click-through rates, and downstream conversions.

SMS Marketing

• Own SMS marketing as a retention and re-engagement channel, including copy, segmentation, and send cadence.
• Design flows that complement email journeys while minimizing audience fatigue.
• Ensure compliance with all SMS regulations.

Campaign & Content Calendar

• Lead the lifecycle content calendar for email and SMS, aligned with product launches and promotions.
• Coordinate with creative teams for asset production, providing clear briefs and deadlines.
• Prioritize campaigns based on retention impact and business objectives.

Analytics & Optimization

• Track performance metrics including LTV, churn, repeat purchases, and engagement.
• Run A/B tests on subject lines, copy, send times, and flow logic; implement improvements based on results.
• Build dashboards and reporting to provide actionable insights to leadership.

AI & Tools

• Utilize AI tools to accelerate copywriting, segmentation ideation, and performance analysis.
• Stay current on emerging lifecycle marketing tools and provide recommendations for adoption.

Qualifications - Experience

• 4+ years of experience in lifecycle, retention, or CRM marketing.
• Hands-on experience with Customer.io, including flow creation, segmentation, and campaign execution.
• Demonstrated experience managing email and SMS campaigns end-to-end, including copy, segmentation, and performance tracking.
• Familiarity with Klaviyo and/or Segment is a plus.
• Experience in DTC, ecommerce, telehealth, healthcare, or subscription businesses preferred.

Qualifications - Skills

• Strong copywriting skills for email and SMS campaigns across multiple audience segments.
• Analytical mindset with the ability to interpret performance data and take actionable steps.
• Proven ability to build and manage content calendars across multiple channels simultaneously.
• Comfortable running A/B tests and translating results into measurable improvements.
• Capable of building performance dashboards and reports that deliver leadership-level insights.
• AI-curious and experienced in leveraging AI-powered tools to improve marketing output and efficiency.
• Highly organized, self-directed, and able to manage multiple campaigns in a fast-paced remote environment.

What Success Looks Like

• Coverage: Full lifecycle coverage with no gaps in customer journey communications.
• Performance: Metrics such as LTV, retention, and repeat purchase rates trending positively over time.
• Execution: Campaigns are launched on time, on-brand, and fully tracked.
• Insight: Reports provide actionable insights that inform decisions and drive growth across the business.

This role offers true ownership over one of the highest-leverage functions in a subscription or telehealth business - directly impacting retention, LTV, and overall company growth. The Retention Marketing Specialist will work with AI-enabled tools, a high-output team, and a fast-scaling organization where strong performers are recognized and given the opportunity to grow into leadership roles within marketing or lifecycle management.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets