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Director of Product GTM - Device Security (IoT/OT)

$210k - $289.25k

Socket.dev

Job Summary

We’re seeking a Director of Product GTM - Device Security (IoT/OT) to lead the business strategy and revenue growth for Palo Alto Networks' IoT and OT security offering across the North America Eastern region (NY, PA, FL, DC preferred) with flexibility to be hybrid/remote.

This is a high‑impact, revenue‑focused role that blends GTM leadership, enterprise deal execution, and ecosystem development - ideal for a leader with a “hunter” mindset who thrives on building pipeline, driving customer engagements, and landing new logos. You’ll work cross‑functionally across Sales, Product, Marketing, and Channel Partners to expand our footprint across IoT, OT, and IoMT verticals in your day‑to‑day operations.

Travel: Willingness to travel (up to 30%) as needed to support customers, partners, and key initiatives.

Your Impact

Drive Revenue & Sales Execution

  • Drive Business: Lead regional performance for IoT & OT (Device Security) by shaping and executing GTM plans aligned to Product BU targets (pipeline, bookings contribution, and new logo acquisition).
  • Deal leadership: Partner with Sales, SEs, and channel partner teams to run day‑to‑day deal strategy, navigate complex buying committees, and drive opportunities to close.
  • Pipeline & forecasting: Build and maintain a healthy pipeline; deliver accurate forecasting and quarterly business plans to leadership.

Strategic GTM & Ecosystem Development

  • Design & execute GTM programs: Enable and launch scalable plays (e.g., competitive takeouts, vertical acquisition programs) with clear goals, success metrics, and financial rigor.
  • Channel strategy: Build partner motions with GSIs and VARs to embed IoT/OT security into service offerings and drive repeatable sell‑through.
  • Business growth initiatives: Drive strategic projects to unlock revenue acceleration, optimizing key levers — such as pricing, packaging, and vertical alignment — to remove friction and scale adoption.

Technical Leadership & Product Alignment

  • Be the OT/IoT voice: Translate technical capabilities (protocol awareness, traffic analysis, asset visibility, segmentation strategies) into outcomes for executive stakeholders (CISO/CIO/COO).
  • Field enablement: Create enablement tools, sales plays, BOM guidance, and pilot GTM programs to help sales engineers and partners scope and win IoT/OT opportunities.
  • Product feedback loop: Bring field insights to Product Management to shape roadmap priorities aligned with standards and frameworks (e.g., IEC 62443, NIST, NERC CIP).

Qualifications

  • 12+ years in cybersecurity GTM, strategy, product GTM, or business development – ideally scaling offerings in Manufacturing, Energy/Utilities, Healthcare, Pharma, or Critical Infrastructure.
  • 5+ years of depth in IoT/OT/IoMT environments; strong understanding of SCADA/ICS, IIoT, and architectures like the Purdue Model.
  • Familiarity with industrial protocols (e.g., Modbus, S7, BACnet) and network segmentation using NGFW and NAC.
  • Expert at qualifying Proof of Concepts (PoCs) with clear entry/exit criteria, success metrics, and a mutual close plan. Drive PoCs with sales engineering and technical teams from kickoff through validation to commercial closure.
  • Demonstrated success in developing partner‑led programs with GSIs/VARs and enabling field teams to execute.
  • Strong business acumen: can build GTM plans grounded in margins, forecasting, pipeline metrics, and ROI—and present to executive leadership.
  • Strong understanding of Bill of Materials (BOM) creation, Enterprise License Agreements (ELAs), Quoting, and operational execution using tools like Salesforce (SFDC).
  • Familiarity with compliance and security frameworks such as NIST, ISO/IEC, HIPAA, IEC 62443, FDA, and/or NERC CIP.
  • Practical experience using AI tools to improve prospecting and account planning, as well as hands‑on experience using BigQuery (or similar) to operationalize GTM metrics and insights.
  • Master’s degree (MBA or Technical Master’s) strongly preferred.
  • Willingness to travel (up to 30%) as needed to support customers, partners, and key initiatives.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/com‑missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here (

$210,000.00 - $289,250.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at View email address on click.appcast.io.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.

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Vacancy posted 1 day ago
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