SEO Manager

tastytrade's website is one of our most important acquisition tools and we're looking for an Organic Growth Manager who treats it that way. You'll own the strategy behind how traders find us through search, both traditional and AI-driven, and you'll be the person in the room who can say, with data, whether the site is actually working as a growth channel or just sitting there. You'll lead the organic team, set the KPIs that matter, and turn search and content performance into real traffic, rankings, and pipeline - not vanity metrics. What You'll Do: Own the organic growth strategy for tastytrade.com across SEO and GEO (generative/AI search optimization), setting goals tied to traffic, keyword visibility, and presence in AI-generated search results. Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO) so the tastytrade app is discoverable and competitive wherever traders are searching. Define the KPI framework for organic performance and build the dashboards and reporting that leadership actually uses - separating real acquisition impact from platform-reported noise. Lead and develop the organic team, setting priorities, reviewing SEO/GEO work, and building your people's skills and career paths. Turn organic growth insights into concrete recommendations for the website, content, and site structure - partnering with Product, Content, Brand, and Engineering to get them shipped. Keep a close working relationship with the conversion/experimentation side of the website, so SEO and content changes don't clash with active tests and test results inform organic strategy. Own and evaluate the organic growth tool stack (e.g., GA4, Google Search Console, Ahrefs/SEMrush-class tools). Track the evolving generative/AI search landscape and adjust strategy and content guidance as it shifts. Partner with Compliance to keep organic growth initiatives aligned with the regulatory standards of a financial brand. Report on organic growth performance, risks, and strategy to marketing leadership on a regular cadence. Who You Are: 7+ years of progressive experience in SEO or organic growth, including some experience managing or leading a team A track record of defining KPIs and building reporting that ties organic work to real business outcomes, not just rankings or traffic Deep, hands-on SEO fundamentals (technical SEO, keyword strategy, content architecture) plus working knowledge of GEO/AI search optimization Strong analytics fluency: GA4 and Google Search Console at minimum, with the ability to pull and interpret your own data Experience managing or mentoring at least one direct report Bachelor's degree in marketing, communications, data analytics, computer science, or related field (or equivalent experience) Why This Role Matters: Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching them are the ones we own and earn, not the ones we buy. That makes this role the lever. Get the message right, ship it fast, keep it compliant, and the whole engine works better. This is where brand stops beingdecorationand becomes the thing that compounds. Company Perks + Benefits: Performance Bonuses Stock Purchase Options 401k Plan 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 10 Paid Sick Days Pet Insurance Wellness & Mental Health Programs Charitable Donation Matching Daily catered lunch when in the office Full kitchen with snacks and beverages Shuttle to/from Metra Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance. About IGNA + tasty IG North America is home to tastytrade, tastylive, and tastyfx - a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions - built on scale, trust, and proof. From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty - the future gets built here. Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. tastytrade | tastylive | tastyfx 1330 W Fulton Market, Chicago, IL 60607 *Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! #J-18808-Ljbffr