Director of Sales & Marketing

Job Description

Job Description

Senior Living Sales Director The Cambridge Assisted Living & Memory Care Full-Time | Monday–Friday + Community Events/Occasional Weekends

Are you passionate about building relationships, connecting with families, and helping seniors find a place to call home?

We are seeking an energetic, compassionate, and results-driven Senior Living Sales Director to lead occupancy growth and community outreach efforts for our senior living community. This role is perfect for someone who thrives in relationship-based sales, enjoys networking within the local community, and is motivated by helping families navigate important life decisions.

The ideal candidate is highly organized, outgoing, self-motivated, and experienced in senior living, healthcare, hospitality, apartment leasing, or relationship-driven sales.

What You’ll Love About This Role

• Competitive base salary + bonus/commission opportunities

• Opportunity to make a meaningful impact in the lives of seniors and families

• Supportive leadership team and collaborative community culture

• Fast-paced, relationship-focused environment

• Career growth opportunities within a growing organization

• Beautiful community environment with engaged residents and staff

Benefits

• Medical, dental, and vision insurance

• Telehealth and wellness benefits

• Life insurance and disability coverage

• Accident, critical illness, and hospital indemnity options

• Flexible coverage options for employees and families

• Paid time off and holiday pay

• Employee wellness and assistance programs

• Opportunities for professional development and advancement

Schedule

• Monday–Friday

• 8:00 AM – 5:00 PM

• Some evenings and weekends required for events, tours, and community outreach

Responsibilities

• Drive occupancy growth through lead management, relationship building, and community outreach

• Conduct tours for prospective residents and families, providing an exceptional first impression

• Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, case managers, senior organizations, and local businesses

• Follow up consistently with prospects using CRM systems and sales processes

• Plan and participate in networking events, community events, and marketing initiatives

• Collaborate with the Executive Director and department leaders to create a welcoming resident experience

• Manage inquiry-to-move-in conversion process

• Maintain accurate prospect records and reporting within WelcomeHome CRM

• Develop strategic outreach plans to increase community visibility and census growth

• Provide excellent customer service to residents, families, and referral partners

• Stay informed on local market trends and competitor activity

Qualifications

• Previous experience in senior living sales, assisted living, independent living, memory care, healthcare sales, hospitality sales, or related field preferred

• Proven ability to build relationships and close sales

• Experience with lead management and CRM systems preferred 

• Strong communication, presentation, and follow-up skills

• Self-motivated with the ability to work independently and manage priorities effectively

• Professional, compassionate, and customer-service oriented

• Experience with WelcomeHome CRM is a plus

We are looking for someone who believes senior living sales is about compassion first — building trust with families, creating meaningful connections, and helping seniors feel truly at home.