Content Creator

Luki Lab is an award-winning toy company creating innovative toys, games, and play experiences. We're building original brands with global potential, and we're looking for someone who can help bring them to life through exceptional content. We're looking for a creative storyteller who can turn our toys into content people can't stop watching. This is not a traditional social media role. You'll create entertaining videos, launch challenges, collaborate with influencers, cover live events, and help build the next generation of toy brands. You'll work alongside product designers, animators, marketers, and company leadership to create videos seen by millions of families around the world. If you love storytelling, creativity, and making people smile, we'd love to meet you. What You'll Do Create engaging short-form content for TikTok, Instagram Reels, and YouTube Shorts. Film, edit, and publish multiple videos each week featuring Luki Lab toys and games. Develop original concepts, challenges, and creative formats that encourage people to watch, share, and participate. Capture authentic reactions from kids, parents, creators, and influencers. Cover live events, trade shows, product launches, and consumer activations. Collaborate closely with our product development team to showcase upcoming products before they launch. Partner with our in-house Animation Studio and creative team to produce compelling digital content. Build relationships with content creators and influencers. Stay on top of emerging trends and adapt them creatively for our brands. Analyze content performance and continuously refine your creative approach. Help develop content that supports TikTok Shop and other social commerce initiatives We're Looking for Someone Who... Understands what makes people stop scrolling. Thinks like an entertainer and storyteller—not an advertiser. Can shoot and edit compelling videos using either a smartphone or professional camera equipment. Is comfortable appearing on camera when appropriate. Has experience growing audiences on TikTok, Instagram and YouTube. Can move quickly from idea to finished content. Enjoys experimenting, learning, and iterating. Has a genuine passion for toys, games, sports, challenges, or family entertainment. Brings positive energy, curiosity, and fresh ideas every day Bonus Qualifications Experience creating content for toy, game, or consumer brands. Motion graphics, animation, or visual effects experience. Experience working with influencers and creator partnerships. Familiarity with TikTok Shop and social commerce. Basic understanding of content analytics and performance metrics. #J-18808-Ljbffr