Social Media Specialist

Healthcare Success, founded in 2006, is a trusted, full-service brand performance marketing agency specializing in healthcare. Recognized as an industry thought leader, we focus on building and managing healthcare brands while optimizing campaigns for customer acquisition, relationship growth, and retention. Our expertise helps clients maximize media efficiencies and achieve measurable results. To learn more, visit About the Role We’re looking for a Paid Social Specialist to run and improve lead gen campaigns across Meta (Facebook/Instagram) and LinkedIn for a healthcare organizations. You’ll own day-to-day execution, building campaigns, testing creative, monitoring performance, and reporting results. Because this is healthcare, you’ll also work within strict privacy and compliance expectations and help ensure we’re staying compliant. This role is a strong fit for someone who enjoys performance marketing, likes structured testing, and can balance creative iteration with accurate measurement. What You'll Do Manage paid social campaigns end-to-end across Meta (Facebook/Instagram) and LinkedIn: setup, launches, optimizations, and ongoing reporting. Drive performance against goals like CPL, CPA, conversion rate, lead quality , and (where available) downstream outcomes like appointments, enrollments, or admissions. Manage and pace monthly spend across platforms, including high-budget accounts, while maintaining efficiency and lead quality. Maintain a clean, scalable campaign structure (audiences, placements, budgets, bidding, and funnel sequencing—prospecting → retargeting → re-engagement). Build and run a consistent testing plan across creative, messaging, offers, audiences, landing pages, and lead forms. Partner with creative to produce compliant, high-performing assets (static, video, UGC-style, testimonials where allowed) and write/iterate ad copy. Support tracking setup and health: Meta Pixel + CAPI, LinkedIn Insight Tag, UTMs, and event definitions/verification. Deliver weekly performance updates that explain what’s happening, what changed, and what you’re doing next—without overcomplicating it. Stay current on platform policies and ensure campaigns follow healthcare standards and internal privacy guidelines. Work with web/analytics and intake/sales teams to improve the conversion path and tighten the feedback loop on lead quality. What We Are Looking For (Required) 3+ years of hands-on paid social experience with measurable results (lead gen and/or conversion campaigns). Experience managing $100K+ per month in paid social spend (or demonstrated ability to scale budgets responsibly while protecting CPL/CPA and lead quality). A track record of lowering CPL/CPA and improving conversion rates through disciplined testing and optimization. Strong experience in Meta Ads Manager; working familiarity with LinkedIn Campaign Manager (or the ability to ramp quickly). Solid measurement fundamentals: Google Analytics 4, tags/pixels, UTMs, attribution basics, and clean conversion/event setup. Comfortable working with creative teams: can write briefs, give clear feedback, and translate performance into creative direction. Strong attention to detail and the ability to manage multiple campaigns at once. Preferred Experience (Healthcare and Regulated) Experience in regulated categories such as healthcare, behavioral health, recovery, mental health, senior care, or telehealth. Familiarity with privacy and compliance expectations Experience implementing or troubleshooting Meta CAPI and improving event match quality. Experience working with CRMs and lead workflows (e.g., HubSpot, Salesforce, CallRail, intake systems) and offline conversion tracking. Ability to connect ad performance to downstream outcomes (appointments, admissions, LTV when available). Experience launching new markets/locations and organizing campaigns by geo, service line, or patient segment. Experience scaling budgets across multiple markets/locations while maintaining performance and reporting clarity. Nice to Have Programmatic experience (DSPs, audience strategy, performance reporting). Familiarity with creative production workflows (UGC briefing, hooks, scripting, storyboards). More Details Salary Range: $58,000–$80,000 annually, depending upon experience level Location: Southern California preferred. While we are now 100% virtual, 2/3 of our team lives in Southern California, though we will consider qualified candidates from any US state. All employees must work Pacific Time hours. Healthcare Success is committed to considering all candidates regardless of their gender, sexual orientation, race, age, socioeconomic status, religion or disability. Ready to join our team?Submit your resume, a well-written cover letter that details why you are interested in this position at our company, and links to relevant samples of your work, to View email address on click.appcast.io. #J-18808-Ljbffr