Head of Marketing

Job Description

Job Description

About Us

At Leap, we're on a mission to transform the home improvement industry - and we want you to be part of that journey. We're proud to be recognized on the Inc. 5000 and Inc. Regionals lists for 5+ consecutive years, reflecting sustained growth driven by innovation, strong execution, and an incredible team. We build technology that helps contractors work smarter, scale faster, and deliver better experiences to their customers.

When you join Leap, you'll work alongside curious minds, bold innovators, and thoughtful risk-takers who care deeply about doing great work - and doing it together. Our culture is transparent, supportive, and grounded in approachable leadership. We actively listen to our employees through semi-annual engagement surveys, maintain a strong eNPS score, and consistently act on feedback to improve what's working and where we can do better. We believe great work happens when people are supported outside of work, which is why we offer comprehensive benefits and wellness resources for you and your family.

Take the Leap today and help shape what's next.

As Head of Marketing, you'll own Leap's marketing strategy and lead the team that brings it to life, from brand and content to demand generation and product marketing. You'll set the direction for how Leap shows up to contractors and the industry, build the pipeline Sales needs to hit its numbers, and make sure the brand holds up as Leap moves upmarket to bigger accounts. As a member of the leadership team, you'll help shape company strategy—not just execute against it. This is a strategic role and a hands-on one. We're a lean team, so you'll set the direction and then roll your sleeves up—writing the copy, building the campaign, digging into the numbers—to keep quality high across every channel.

RESPONSIBILITIES

• Own Leap's marketing strategy, aligning brand, content, demand generation, and product marketing behind company goals.
• Build and lead the marketing organization, including hiring and developing managers across Content, Creative Strategy, and Product Marketing.
• Build and manage the marketing budget, allocating spend across channels to maximize pipeline and brand impact.
• Own demand generation strategy, ensuring Marketing delivers a consistent, qualified pipeline that supports Sales targets.
• Own how Leap shows up in search and in AI answers, including SEO and answer engine optimization (AEO), so contractors find Leap whether they're searching Google or asking an AI assistant.
• Guide brand strategy and creative direction, making sure everything Leap puts out reflects a consistent, on-brand voice.
• Partner closely with Sales on lead quality, campaign alignment, and sales enablement content.
• Partner with Product on positioning, messaging, and go-to-market strategy for new features and launches.
• Own Leap's event strategy, including trade shows, webinars, and other opportunities to build brand presence in the industry.
• Elevate marketing strategy and materials to support Leap's move upmarket, building credibility with larger contractor accounts.
• Own marketing's operating plan and report performance and pipeline contribution to the CEO, leadership team, and board.
• Performs other duties as assigned.

REQUIRED SKILLS

• Bachelor's degree required.
• 10+ years of marketing experience, including 4+ years leading a marketing team, ideally within a B2B SaaS company.
• Demonstrated success building and leading a marketing team across content, brand, demand generation, and product marketing.
• Track record of building pipeline that supports and drives sales results.
• Working knowledge of SEO and AEO, including how to structure content so it gets picked up and cited in AI-generated answers.
• Strong understanding of brand strategy and the ability to keep messaging consistent across channels and teams.
• Excellent consultative and listening skills with a strong ability to communicate across a range of diverse cultures and corporate levels, including Executive Management.
• Ability to communicate complex marketing strategy clearly to sales, product, and executive audiences.
• Comfortable operating as a player-coach—leading a team while still doing the work yourself when the team is lean.
• Strong analytical skills, with the ability to use data to guide budget and channel decisions.
• Strong business acumen with the ability to connect marketing investment to pipeline and revenue outcomes, including prior ownership of a marketing budget and its performance.
• Experience marketing to an upmarket or enterprise audience is a strong plus.
• Knowledge of the home improvement or field services industry is a plus.
• Ability to travel occasionally for events, leadership meetings, and company events.

Compensation will be determined based on experience, skills, and qualifications.

 

Pay Range

$220,000—$250,000 USD

Benefits

We believe in supporting our employees holistically - your health, financial well-being, time to recharge, and overall happiness matter to us. Here's what you can look forward to:

• Affordable Health & Wellness Coverage – comprehensive and competitive benefits package, starting the first of the month following your hire date.
• Invest in Your Future – 401(k) company match to help you build financial security.
• Time to Recharge – We believe time to rest and recharge matters. Leap offers a Flexible Time Off (FTO) policy, 10 paid sick days, and 8 paid company holidays.
• Comprehensive Employee Assistance Program (EAP)– resources to support your mental health, financial well-being, and everyday challenges.
• Exclusive Discounts with LifeMart (via ADP)– save on groceries, restaurants, entertainment, pet insurance, cell phones, child care, and more!
• MoveSpring Wellness App – stay active and engaged with company step challenges, workout content, meditation tools, and wellness blogs for a healthier you!
• Culture & Team-Building Activities – we love to connect, celebrate, and grow together through team events, fun challenges, and company traditions like our Annual Summit!

Join us and experience a company that truly invests in  YOU !

Leap is an Equal Employment Opportunity and Affirmative Action Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are made based on qualifications, merit, and business needs.

Leap, LLC collects personal information from job applicants as part of our recruiting and hiring process. This information is collected directly from you and from third parties such as background check providers and professional references. It is shared only with Greenhouse Software Inc. (our recruiting platform) and others as required by law. We do not sell your personal information. 

The categories of information we collect, and the purposes for which we use them, include: 

• Identifiers (name, email, phone, address) — to contact you and manage your application 

• Professional   information (resume, work history, skills, references) — to evaluate your qualifications 

• Education   information (degrees, certifications) — to verify credentials required for the role 

• Background   check   data (criminal history, employment verification) — to complete pre-employment screening as permitted by law 

• Voluntary   demographic   information (EEO data) — for legally required reporting only; not used in hiring decisions